Director of ABM, Campaigns

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the strategy and implementation of Doppel's Account-Based Marketing (ABM) and campaign initiatives, which encompass segmentation, channel activation, and mapping of buying committees within sales and marketing.

• Develop cohesive, multi-channel campaigns that include direct mail, webinars, and lifecycle strategies.

• Guide target accounts through a clearly defined engagement journey, from initial signals to successful closure.

• Collaborate with RevOps to construct and enhance intent and signal models utilizing AI to optimize account timing and prioritization.

• Create and administer measurement frameworks that link ABM engagement to pipeline development and revenue generation at both account and program levels.

• Deliver regular measurement reports to sales teams and executive stakeholders.

• Work alongside paid media, content, and brand teams to ensure alignment in creative, messaging, and targeting across all channels.

• Continuously enhance the ABM program, benchmark it against industry standards, and identify opportunities for personalization and scalability through AI and tooling.

⛳️ Requirements

• Over 8 years of B2B marketing experience, demonstrating a strong history in account-based marketing or campaign management within a high-growth SaaS or cybersecurity firm.

• Deep operational expertise in designing and executing ABM programs across paid, email, and sales-led channels.

• Experience in selecting target accounts and managing multi-threading within buying committees.

• Proficiency with AI tools in a marketing context, including tools such as Codex, Cowork, Clay, or similar platforms.

• Experience in creating AI-driven workflows and automations to enhance go-to-market efficiency.

• Proven record of owning outcomes at both the account and program pipeline levels.

• Expertise in HubSpot and Salesforce platforms.

• Capability to develop and analyze account-level reports while ensuring attribution accuracy.

• Skill in translating account and pipeline data into concise narratives and actionable next steps for sales leadership and executives.

• Experience in executing structured sales and marketing alignment processes, including account transitions, rep-level engagement tracking, and establishing feedback loops.

• A self-motivated approach with the ability to manage a function comprehensively in a dynamic environment.

• Bonus: Experience in marketing to security or technical buyers, people management experience, and/or expertise in developing custom GPTs, automations, or AI agents.

🏝️ Benefits

• Significant equity allowing you to participate in Doppel’s success.

• A remote-first culture that incorporates flexibility.

• Flexible paid time off (PTO) policy.

• Comprehensive health benefits package.

• Parental leave support.

• A high-growth environment where your contributions have immediate impact and visibility.