Director, Marketing – Automotive

📋 Description

• Take charge of Portfolio-Wide Marketing Strategy.

• Establish and direct the marketing strategy for all SaaS products, ensuring brand consistency while addressing the specific needs of each product and customer segment.

• Prioritize marketing initiatives and allocate resources effectively across the portfolio, ensuring alignment with business objectives and commercial targets.

• Act as the senior marketing representative both internally and externally, influencing the market positioning of each business unit.

• Propel Pipeline and Revenue Growth.

• Manage pipeline responsibilities and drive revenue generation through new customer acquisition and existing customer upselling and expansion.

• Create and implement demand generation campaigns that yield high-quality ICP engagement (trials and inquiries), meetings, and opportunities across all seven business units.

• Collaborate closely with Sales to define lead handoffs, enhance conversion rates, and establish a unified GTM strategy at both the portfolio and individual business unit levels.

• Utilize intent data, CRM signals, and AI-driven tools to concentrate marketing efforts on the most impactful opportunities.

• Lead Customer Marketing and Upsell initiatives.

• Develop and manage a customer marketing strategy that fosters retention, expansion, and advocacy within the portfolio's customer base.

• Work with Customer Success to identify upsell and cross-sell opportunities and create campaigns that effectively convert them.

• Design lifecycle programs that increase customer engagement and reduce churn across all business units.

• Build and Scale the Marketing Engine.

• Develop marketing operating rhythms, reporting frameworks, and data-driven processes that can scale across the portfolio.

• Utilize AI, automation, and contemporary marketing technology to enhance output and marketing efficiency without necessitating a large workforce.

• Define and monitor KPIs that clearly connect marketing activities to business results.

• Shape Brand and Narrative.

• Create and uphold a captivating brand narrative for each business unit that resonates with automotive industry buyers.

• Simplify complex SaaS capabilities into clear, differentiated messaging that engages decision-makers.

• Oversee content strategy across various formats including web, email, events, and thought leadership to build credibility and establish category presence.

• Collaborate Cross-Functionally.

• Partner with Sales, Product, and Customer Success leadership across each business unit to guarantee that marketing aligns with GTM priorities.

• Contribute to product marketing by equipping Sales teams with positioning, competitive insights, and collateral.

• Clearly communicate marketing performance and strategy to portfolio leadership and key stakeholders.

⛳️ Requirements

• 7–10+ years of B2B marketing experience, particularly within SaaS or software sectors.

• Demonstrated success in driving pipeline and revenue growth in a fast-paced startup environment, preferably at the Series B–C stage.

• Experience in leading marketing efforts across multiple products, segments, or business units.

• Comprehensive knowledge in demand generation, customer marketing, brand, and product marketing.

• Proficient understanding of AI-driven marketing tools and modern marketing technology stacks (e.g., HubSpot, 6sense, Clay, or similar).

• Experience in managing and developing direct reports within a lean, high-performance setting.

• A portfolio of results that demonstrates measurable marketing-to-revenue impact, beyond just activity metrics.

• Bonus: Experience in the automotive industry, automotive SaaS, or related vertical software markets.

🏝️ Benefits

• An inclusive workplace that appreciates diversity in thought, experience, and background.

• An Equal Opportunity/Affirmative Action employer.