Director, Marketing Analytics

This is a fully remote position, open to applicants in California, +1 more state.

📋 Description

• Develop and take ownership of Marqeta's B2B marketing attribution strategy.

• Create connections between marketing initiatives, media expenditures, and revenue results.

• Lead a team of marketing analysts.

• Act as a senior strategic contributor in go-to-market (GTM) planning.

• Collaborate with Demand Generation, Product Marketing, and Brand teams to establish measurement frameworks.

• Manage executive-level marketing reporting for the CMO, CFO, and Board members.

• Construct and sustain the marketing data infrastructure in collaboration with Data Engineering.

• Create forecasting models that estimate Enterprise NAL pipeline contributions from marketing investments.

• Oversee the marketing organization's AI and automation strategy for analytics.

• Foster a culture of experimentation by designing statistically valid tests across various channels and campaigns.

⛳️ Requirements

• 10+ years of experience in Enterprise B2B marketing analytics, GTM analytics, or growth analytics, including a minimum of 3 years in a leadership role.

• Familiarity with complex B2B GTM processes such as ABM, enterprise sales cycles, partner-influenced transactions, and multi-stakeholder buying journeys.

• In-depth knowledge of B2B attribution modeling.

• Strong understanding of how marketing integrates with the overall revenue engine.

• Demonstrated ability to influence strategic direction.

• Proficient with the essential marketing and revenue technology stack.

• Advanced skills in SQL.

• Comfortable working with statistical modeling, regression analysis, and cohort analysis.

• Excellent communicator capable of translating analytical complexities into executive-level narratives.

• Experience in fintech, payments, embedded finance, SaaS, or financial services is highly preferred.

• Knowledge of AI/ML applications in marketing analytics.

🏝️ Benefits

• Multiple health insurance options available.

• Flexible time off policy – take what you need.

• Retirement savings program with company contributions and after-tax contributions.

• Equity in a publicly traded company along with an Employee Stock Purchase Program.

• Family-forming benefits, fertility support, and up to 20 weeks of parental leave.

• Complimentary therapy sessions, financial and professional coaching, and legal advice.

• Monthly stipend to facilitate our remote work model.

• Annual “development dollars” allocated to support growth and development for our employees.