Director, Lifecycle Marketing – Martech

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the complete lifecycle marketing strategy encompassing acquisition, onboarding, engagement, retention, and reactivation for members, brokers, and providers.

• Convert business and experience objectives into quarterly and annual lifecycle roadmaps tailored for each audience.

• Identify critical moments in the customer journey (e.g., enrollment, onboarding, broker communications, provider engagement milestones) and devise strategies to enhance engagement, retention, and outcomes.

• Advocate for and implement the customer journey framework, which includes best practices for trigger-based versus batch communications, entry/exit criteria, prioritization, and multi-channel orchestration.

• Establish frameworks for audience segmentation and targeting across members, brokers, and providers.

• Define best practices for segmentation, suppression logic, and communication cadence to maximize engagement and avoid audience fatigue.

• Manage lifecycle performance measurement for all audiences, establishing KPIs related to engagement, conversion, retention, and satisfaction.

• Collaborate with Analytics and Data teams to incorporate lifecycle performance into broader organizational reporting.

• Lead, mentor, and cultivate a high-performing team of lifecycle marketers and marketing operations/martech professionals.

⛳️ Requirements

• 8–12+ years of experience in lifecycle, CRM, or growth marketing.

• In-depth expertise in Salesforce Marketing Cloud (mandatory).

• Experience in developing and expanding lifecycle programs for diverse audiences, preferably in a regulated industry (healthcare, insurance, financial services).

• Demonstrated ability to define audience strategies and evaluate campaign/journey performance against core business KPIs.

• Proven track record in leading and nurturing high-performing teams.

• Outstanding cross-functional collaboration and communication skills, with the ability to influence and align stakeholders from executives to individual contributors.

🏝️ Benefits

• Medical, Vision and Dental Plans

• Tax-Advantage Savings Accounts (FSA & HSA)

• Life Insurance and Disability Insurance

• Paid Time Off (PTO, Sick Time, Paid Leave, Volunteer & Wellness Days)

• Employee Assistance Program

• 401k with company match

• Employee Resource Groups

• Employee Discount Program

• Learning and Development Opportunities

• And much more...