Director, Lifecycle Marketing – Martech

📋 Description

• Take charge of the complete lifecycle marketing strategy encompassing acquisition, onboarding, engagement, retention, and reactivation for members, brokers, and providers.

• Convert business and experience objectives into quarterly and annual lifecycle plans tailored for each audience.

• Identify pivotal moments in the customer journey and devise strategies to enhance engagement, retention, and outcomes.

• Advocate for and implement the customer journey framework, ensuring adherence to best practices for trigger-based versus batch communications.

• Guarantee that journeys are scalable, well-documented, and consistently provide an outstanding experience for all audience segments.

• Establish frameworks for segmenting and targeting audiences among members, brokers, and providers.

• Facilitate personalized and relevant communications while ensuring compliance with regulatory standards.

• Oversee lifecycle performance metrics for all audiences, determining KPIs related to engagement, conversion, retention, and satisfaction.

• Develop a structured test-and-learn initiative to perpetually enhance journeys and campaigns.

• Manage the marketing technology roadmap and its budget, ensuring alignment with the lifecycle marketing strategy.

• Guide, mentor, and cultivate a high-performing team of lifecycle marketers and marketing operations/martech professionals.

⛳️ Requirements

• 8–12+ years of experience in lifecycle, CRM, or growth marketing.

• In-depth knowledge of Salesforce Marketing Cloud (mandatory).

• Experience in developing and scaling lifecycle programs for diverse audiences, preferably within a regulated sector (healthcare, insurance, financial services).

• Proven track record in defining audience strategies and assessing campaign/journey performance against fundamental business KPIs.

• Demonstrated ability to lead and nurture high-performing teams.

• Outstanding cross-functional collaboration and communication skills, with the capacity to influence and align stakeholders from executives to individual contributors.

🏝️ Benefits

• Medical, Vision and Dental Plans

• Tax-Advantage Savings Accounts (FSA & HSA)

• Life Insurance and Disability Insurance

• Paid Time Off (PTO, Sick Time, Paid Leave, Volunteer & Wellness Days)

• Employee Assistance Program

• 401k with company match

• Employee Resource Groups

• Employee Discount Program

• Learning and Development Opportunities

• And much more...