Director – Influencer, Affiliate Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage and enhance an annual influencer marketing budget exceeding $500,000 while achieving or surpassing a minimum 1.7x last-click ROAS.

• Create effective strategies for acquiring profitable creators across platforms such as TikTok, Instagram, YouTube, podcasts, email sponsorships, websites, newsletters, and emerging channels.

• Boost campaign profitability and amplify the contribution of influencers to the company’s revenue.

• Negotiate partnerships with creators, covering aspects such as licensing rights, paid usage rights, Meta advertising permissions, multi-channel deliverables, affiliate opportunities, and long-term ROI.

• Activate creator content through Meta advertising in collaboration with Paid Media.

• Recruit, activate, and nurture a community of over 500 active commission-based and hybrid creators.

• Establish scalable systems for creator recruitment, onboarding, communication, reporting, and partnership management.

• Maintain direct relationships with creators and their representatives.

• Develop conversion-focused briefs for creators based on product positioning and campaign objectives.

• Expand sponsored posts into comprehensive partnerships across email, YouTube, websites, podcasts, paid advertising, affiliate promotions, licensing rights, and product launches.

• Collaborate with Creative, Paid Media, CRM, Product Marketing, and Analytics teams.

• Measure metrics such as revenue, contribution margin, ROAS, creator productivity, customer acquisition, and partnership value.

• Analyze campaign performance and deliver structured business updates with actionable insights.

• Create reporting processes that enhance forecasting, operational visibility, and executive decision-making.

• Utilize AI, automation, and modern software solutions to boost productivity and operational efficiency.

• Assist in defining future hiring needs and mentor coordinators, interns, or junior team members.

⛳️ Requirements

• 7-10 years of experience in leading influencer marketing, creator partnerships, affiliate marketing, or performance partnerships for rapidly growing supplement, wellness, nutrition, fitness, or CPG brands.

• Proven success in managing influencer marketing budgets exceeding $500,000 annually.

• Established experience in building and scaling ambassador programs with 250–500+ active creators.

• Strong track record of driving measurable business growth through influencer marketing, with a deep understanding of revenue, profitability, and attribution.

• Experience in negotiating creator contracts, licensing rights, usage rights, affiliate agreements, commission structures, and long-term partnership agreements.

• Direct management of creator relationships rather than relying mainly on influencer agencies.

• Comprehensive understanding of last-click attribution, paid amplification, Meta advertising, and customer acquisition strategies.

• Familiarity with influencer management platforms such as GRIN, CreatorIQ, Aspire, Modash, Upfluence, or similar software.

• Experience collaborating closely with Paid Media, Creative, CRM, Product Marketing, and Analytics teams.

• Exceptional negotiation, communication, and relationship-building abilities.

🏝️ Benefits

• Fully remote position.

• Flexible work arrangements accommodating various time zones.

• Flexible working hours.

• A globally distributed team.

• Equal Opportunity Employer.