Director – Experiential Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Guide the strategy, implementation, and evaluation of WordPress VIP’s global portfolio of in-person events.

• Collaborate closely with Sales, Customer Success, Partnerships, and Marketing teams.

• Manage the pipeline contribution strategy for each assigned event.

• Create event programs with a distinct focus on generating sourced pipeline.

• Monitor and report on SAOs sourced, pipeline influenced, and deals accelerated.

• Oversee comprehensive project management for assigned events.

• Formulate the complete event marketing strategy.

• Analyze pipeline impact, attendance versus goals, and ROI following each event.

⛳️ Requirements

• 7+ years of experience in B2B event marketing.

• Established history of linking event activities to pipeline outcomes.

• Experience in managing both operational and marketing aspects of events.

• Strong understanding of demand generation principles.

• Excellent project management capabilities.

• Proficient communicator.

• Familiarity with Salesforce and marketing automation tools.

• Willingness to travel regularly for on-site event execution (up to 25% of your time).

🏝️ Benefits

• Open vacation policy.

• Competitive salary.