Director, Credit-Based Marketing

📋 Description

• Develop and implement a credit-focused marketing strategy that utilizes credit, customer, and alternative data to effectively market the appropriate product to the right audience at the optimal time.

• Formulate strategy, create suitable targeting and creative approaches, and oversee the P&L performance for Direct Mail acquisition channels.

• Conduct in-depth campaign analysis independently; adept at extracting data, evaluating performance, and pinpointing areas for optimization.

• Promote the adoption, growth, and refinement of credit-based acquisition strategies with key marketplace partners (e.g., Lightbox) and direct-to-consumer channels.

• Develop and sustain a profitable Direct Mail program to generate the leads essential for meeting ambitious growth targets.

• Collaborate with the Product team to establish a streamlined user acquisition pathway for pre-screened customers and coordinate with Credit Risk to align underwriting standards.

• Investigate methods to decrease cycle times and the costs associated with direct mail while remaining responsive to business lead demand.

• Work alongside data science, underwriting, marketing, and sales teams to enhance credit-based targeting models through the testing of data improvements and sources.

⛳️ Requirements

• At least seven years of experience in marketing, risk, analytics, and/or product, with practical experience in scaling high-volume, high-frequency direct marketing campaigns for financial products.

• Strong business acumen accompanied by excellent project management and communication skills.

• Extensive experience collaborating directly with credit bureaus and/or credit-based lenders or lending marketplaces.

• Proven knowledge in the credit-related data landscape, particularly in utilizing credit and alternative data to formulate targeting strategies and marketing initiatives.

• Proficient in SQL, Python, or other programming languages to perform independent, detailed campaign analysis.

• A proactive attitude with a commitment to achieving results by leading cross-functional teams and a desire to continuously enhance processes through experimentation.

• A positive, optimistic demeanor with a growth-oriented mindset.

🏝️ Benefits

• Hybrid and remote work options available.

• 401(k) plan with employer matching.

• Comprehensive medical, dental, and vision coverage with HSA and FSA options.

• Competitive vacation and sick leave policies, along with dedicated volunteer days.

• Access to wellness resources through the Employee Assistance Program, Talkspace, and fitness discounts.

• Up to $5,250 reimbursed for eligible education expenses.

• Pet care discounts for your beloved pets.

• Financial assistance during challenging times through our Achieve Care Fund.

• A safe environment for connection and a commitment to diversity and inclusion through our six employee resource groups.