Director, Converged TV

This is a fully remote position, open to applicants in United States.

📋 Description

• Direct the strategic vision for converged TV and digital video projects.

• Advocate for innovation in CTV and digital video across planning, buying, activation, optimization, reporting, and marketplace development.

• Formulate insights on ad technology, publisher advancements, video consumption patterns, measurement, currency, and emerging CTV prospects.

• Define the vision and planning strategy for digital video within the broader media plan and consumer journey.

• Develop scalable best practices, process enhancements, educational resources, and automation possibilities.

• Offer leadership, mentorship, and guidance to members of the Digital Video team.

• Cultivate relationships with senior clients, internal stakeholders, media partners, and ad tech collaborators.

• Manage performance and brand-building strategies for CTV and digital video initiatives.

• Simplify complex marketplace, platform, and measurement advancements into clear directives.

• Collaborate with cross-channel planning teams to assess audiences, historical performance, scorecards, and client requirements.

• Supervise internal processes and QA workflows to guarantee accurate, efficient, and timely campaign launches.

• Report on practice performance, progress towards goals, insights from the marketplace, and future strategies to agency leadership.

• Oversee and enhance digital video processes.

• Align programmatic video initiatives with marketing, media, measurement, and business goals.

• Ensure that strategy, planning, activation, and reporting adhere to Rain’s standards.

• Identify new service opportunities, strengthen partner connections, support new business initiatives, and promote internal education.

⛳️ Requirements

• Bachelor’s degree in advertising, marketing, communications, or a related discipline, or equivalent professional experience.

• Over 8 years of hands-on media experience.

• Strong emphasis on digital video planning, CTV strategy, and campaign execution.

• Comprehensive understanding of platform and publisher relationships, data targeting capabilities, buying types, inventory options, and the evolving CTV landscape.

• Experience with DSPs, CTV publishers, measurement partners, currency solutions, trafficking processes, reporting outputs, and performance analytics.

• Capability to analyze performance data, extract meaningful narratives, and convey recommendations effectively.

• Experience in mentoring, developing, and managing team members.

• Curiosity and passion for ad technology, video innovation, new marketplace models, and evolving audience behaviors.

• Strong project management abilities and meticulous attention to detail.

• Ability to balance strategic leadership with operational excellence.

• Appreciation for the agency's Core Values.

• Proficiency in major DSPs and platforms, including The Trade Desk, DV360, Amazon, Yahoo, Viant, and other relevant CTV and digital video partners.

🏝️ Benefits

• Quarterly profit-sharing program.

• 401(K) plan with employer match and immediate eligibility.

• 4-6 weeks of paid time off (PTO).

• 12 paid holidays.

• 12-18 weeks of fully paid Family and Medical Leave.

• Monthly Work-From-Home allowance.

• Medical, Dental, and Vision insurance.

• Flexible First work environment.

• Commitment to investing in employees, technology, and tools.

• Entrepreneurial and inviting culture.

• Emphasis on open communication and transparency.