Director, Content & Editorial Strategy, B2B Commercial Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement a thorough B2B content strategy that aligns with business growth objectives, target industries, and buyer personas.

• Position content as a key driver for demand generation, pipeline expansion, and brand differentiation.

• Oversee integrated content planning across campaigns, solutions, events, and ongoing marketing initiatives.

• Ensure content is aligned with all phases of the buyer journey, from awareness to conversion and expansion.

• Provide strategic guidance and quality oversight for thought leadership, client success narratives, solution marketing, and digital experiences.

• Direct editorial strategy and narrative creation across social media platforms.

• Collaborate with Digital Marketing on content distribution, paid promotion strategies, and performance enhancement.

• Establish and uphold enterprise editorial standards, voice, and tone.

• Define and track KPIs related to engagement, conversion, and pipeline impact.

• Lead, mentor, and nurture content and social media professionals.

⛳️ Requirements

• Over 10 years of experience in B2B content strategy, editorial leadership, or content marketing.

• Preferred experience in enterprise services, technology services, business process outsourcing, or similar industries.

• Proven track record in developing content programs that foster pipeline growth and market distinction.

• Experience in leading content teams and cross-functional projects within matrixed organizations.

• Proficiency in thought leadership, case studies, digital content, sales enablement, and social media.

• Strong background in crafting executive thought leadership and market-facing narratives.

• Outstanding storytelling, editorial judgment, writing, and communication abilities.

• Strategic mindset capable of operating at both an executive and hands-on level.

• Strong analytical skills with experience in measuring and optimizing content performance.

🏝️ Benefits

• Health & Welfare Benefits: Comprehensive plans tailored to your needs, effective from day one.

• Retirement Savings: Robust programs to help you secure your financial future.

• Employee Discounts: Access to a wide range of discounts on merchandise, services, travel, and more.

• Career Growth Opportunities: Paths for advancement within a global organization.

• Paid Training: Learn while you earn with award-winning learning platforms.

• Paid Time Off: Competitive PTO packages to help you recharge.

• Great Work Environment: Join an award-winning culture that values diversity and inclusion.