Director, Content – Community

This is a fully remote position, open to applicants in Canada.

📋 Description

• Develop the global editorial strategy across the Gyms, Studios, and Coaches segments.

• Take ownership of quarterly themes, narrative arcs, and content pillars.

• Ensure that content is aligned with audience needs, funnel stages, and business objectives.

• Establish standards for clarity, quality, and brand voice.

• Manage the global organic social strategy.

• Define platform roles, content formats, and posting systems.

• Promote engagement, participation, and the quality of conversations.

• Collaborate with PR and Influencer teams to enhance thought leadership.

• Lead Influencer & Community Partnerships.

• Determine the balance between AI-generated content (scaled, repeatable) and Human-led content (influencers, SMEs, customers).

• Ensure consistency in narrative and brand voice across all formats.

• Oversee content department performance metrics such as Consumption (downloads, views), Engagement, and Audience growth.

• Lead the Content & Community teams, including the Sr Manager, Content Influencer & Community Partnership Team, and Content & Social Producers.

• Establish workflows, planning cadence, and quality standards.

⛳️ Requirements

• Over 15 years of overall experience, including more than 10 years in content, editorial, or brand leadership roles.

• Demonstrated experience in owning strategy and performance metrics.

• Strong editorial instincts coupled with narrative thinking skills.

• Experience in scaling social and/or community initiatives for a global brand.

🏝️ Benefits

• A purpose-driven company with a culture focused on values – Best Life, One Team, Growth Mindset.

• Time Off – our open PTO policy provides flexibility in how and when you take leave!

• Days of Disconnect – once every quarter, we collectively unwind and enjoy a day off together across the globe. #oneteam

• Parental & Pawternity Leave – we offer leave for your growing family, whether it has two feet or four paws!

• Best Life Perk – we are dedicated to supporting you in your fitness journey with a quarterly reimbursement.

• Comprehensive Medical/Dental/Vision coverage.

• Employee Assistance Program (EAP) – we provide support when you need it. Period.

• Premium Calm App – enjoy peace of mind with a subscription to the Calm App for you and up to four dependents over the age of 16.

• And more! – we have an abundance of benefits that we couldn't fit all here!