Director, Community Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the establishment of a new community marketing initiative supporting CrossFit's worldwide network of Affiliate owners.

• Create and implement marketing strategies and tools tailored for Affiliate owners on a global scale.

• Collaborate with the Channel team to develop email and social communication plans directed at Affiliates and the community.

• Develop and sustain a dynamic Marketing Playbook.

• Design and execute a training syllabus aimed at enhancing Affiliate owners' marketing skills.

• Work alongside Country and Region managers to create resources and establish a consistent training schedule.

• Partner with the Director of Growth Marketing to strategize acquisition media campaigns.

• Analyze insights and report campaign outcomes to the GYM team.

• Gather and elevate feedback from Affiliate owners to guide strategy and resource development.

• Act as the primary point of contact between the Marketing team and the GYM team.

• Monitor and assess the effectiveness of marketing strategies and training initiatives, making data-driven improvements.

• Report directly to the Chief Marketing Officer (CMO).

⛳️ Requirements

• A Bachelor's degree in Marketing, Business, or a related discipline.

• Over 8 years of experience in marketing, community management, or a related area.

• Proven experience in developing and executing marketing strategies and training programs.

• Experience working with a global network or decentralized teams, ideally in the fitness or wellness sector.

• Strong expertise in partnership management and collaboration with cross-functional teams.

• Background in a leadership position, with a history of managing and nurturing teams.

• Comprehensive understanding of marketing principles, strategies, and best practices.

• Knowledge of the fitness industry, particularly the challenges and needs of Affiliate owners.

• Familiarity with training and resource development for a diverse, global audience.

• Understanding of feedback mechanisms and the integration of feedback into strategic planning.

• Ability to formulate and execute long-term marketing strategies in alignment with organizational objectives.

• Exceptional verbal and written communication skills for effectively conveying information to a diverse audience.

• Proficient in data analysis to inform decision-making and strategy adjustments.

• Familiarity with marketing tools and platforms, CRM systems, and data analysis software.

🏝️ Benefits

• Comprehensive Medical, Dental, and Vision plans.

• Discretionary Paid Time Off – allowing you to disconnect whenever and however you need.

• Flexible spending account.

• 401(k) plan with employer matching, vested from day one.

• Reimbursement for CrossFit Gym Membership.

• Benefits for CrossFit Courses.

• Partnership Perks.