Director, Brand Strategy

This is a fully remote position, open to applicants in Florida, +12 more states.

📋 Description

• Design and implement data-driven strategies for brand growth that enhance GMV, traffic, conversion rates, and profitability across key ecommerce platforms.

• Lead and develop a high-performing team of Brand Strategy Managers through effective coaching, accountability, and ongoing professional growth.

• Establish strategic collaborations with brands to secure additional marketing funding and optimize return on investment.

• Foster cross-departmental collaboration with Merchandising, Creative, Content, and Channel teams to unveil new growth avenues and enhance execution efficiency.

• Recognize and execute process optimizations, reporting efficiencies, and incremental growth opportunities that elevate overall business performance.

⛳️ Requirements

• Over 8 years of experience in ecommerce, online retail, or marketplace settings with a proven history of scaling brands on platforms like Amazon, Walmart Marketplace, Target Plus, and other significant digital retail channels.

• Expertise in developing and leading multi-channel brand marketing strategies, encompassing media planning, catalog enhancement, and initiatives for search growth.

• Demonstrated capability to analyze performance indicators such as traffic, conversion rates, ROAS, contribution margins, and market share to inform business decisions.

• Proven success in leading, coaching, and nurturing high-performing teams within a dynamic, fast-paced environment.

• Exceptional relationship management and communication abilities, with experience in influencing both internal stakeholders and external brand partners.

🏝️ Benefits

• We offer the flexibility to prioritize your well-being. Spreetail fosters a results-oriented work culture that encourages taking time off when necessary. Alongside a generous vacation policy, we provide paid time off for your wedding week, paid parental leave, and support for parents of growing families.

• We celebrate achievements. Each year at Spreetail marks a milestone with opportunities to receive special gifts, swag store credit, or donations to a nonprofit of your choice. We also honor individuals making an impact with Spreetail Spotlight Awards.

• We prioritize your Health & Wellness. Spreetail is committed to enhancing the employee experience through benefits and perks that offer substantial support. We provide affordable medical, dental, and vision plans with nationwide coverage. Additionally, we offer free telehealth and on-demand mental health resources.

• We empower you to transform your community. We encourage Spreetailers to contribute and make a social impact, offering paid time off to facilitate these efforts.