Director, Brand Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of Onit’s category narrative and corporate positioning, articulating what Onit represents, what it replaces, and the defensibility of its differentiation.

• Establish the master brand story that Product Marketing will convert into product messaging and that Revenue Marketing will implement in demand programs.

• Guide the progression of Onit’s positioning as the market and the AI category evolve, ensuring the narrative stays ahead of competitors.

• Collaborate with the VP of Marketing and the executive team to align the brand narrative with the company strategy and significant market events.

• Analyze the competitive brand landscape and ensure Onit’s positioning adapts to actions taken by major competitors, including in enterprise legal management, CLM, and AI-native entrants.

• Manage Onit’s brand identity, voice, and visual system, setting the standard for how all teams apply them.

• Direct the website as a representation of the brand, overseeing the experience, design language, and how the narrative is presented to first-time visitors, in collaboration with web and design teams.

• Lead the creative and design function to produce on-brand materials at the pace expected of an AI company.

• Oversee brand presence and experience at top-tier events and guide the OnPoint community as a brand channel, developing it as a continuous touchpoint for legal ops buyers and advocates.

• Manage earned media and PR, enhancing Onit’s reputation and share of voice within the legal AI category.

• Lead the executive and employee thought leadership program, transitioning from episodic campaign spikes to a consistent, culture-driven organic engine.

• Ensure AI and LLM search visibility serves as a primary brand channel, increasing Onit’s citation share for relevant terms appealing to buyers.

• Establish the brand measurement framework, including awareness, share of voice, organic reach, sentiment, and earned media, reporting these metrics to the VP of Marketing and leadership on a set schedule with clear business impact framing.

• Assist in crafting the investor-facing narrative and corporate communications as Onit undergoes its AI platform transition, in partnership with the VP of Marketing and executive leadership.

• Collaborate with Product Marketing on analyst storytelling, providing the corporate narrative that analyst relations will present to the market.

• Build and consolidate the brand team, adding dedicated headcount to a function that has previously relied on multiple contributors, including in-house PR and social, content, and design talent; manage the brand budget with agency and vendor relationships.

• Maintain the brand standards across all teams that engage with the brand without overseeing every task, collaborating with Revenue Marketing and Product Marketing while keeping the scope defined.

• Function with the agility of an AI company: fast-paced, high-volume, experiment-driven, and adept at navigating ambiguity.

⛳️ Requirements

• A minimum of 8 years of brand or corporate marketing experience in B2B technology, ideally in enterprise SaaS, including experience in category positioning during a significant market shift.

• Proven experience leading branding efforts at the function level, with at least one demonstrable instance of building or revamping an identity or narrative.

• A portfolio showcasing your work: narratives you have authored, identities you have shaped, and reputation initiatives with measurable outcomes.

• Demonstrated expertise in organic social, PR, and thought leadership as a growth system rather than just a set of tactics.

• In-depth understanding of how AI is transforming both the product narrative and the discovery layer, including how brands achieve visibility in AI search and LLMs.

• Experience in building and managing a team, with a history of nurturing talent and enhancing craftsmanship.

• The discernment to uphold brand standards across teams without controlling every task, and the diplomacy to collaborate with Product Marketing and Revenue Marketing without crossing boundaries.

• Strong executive presence and communication skills, able to present a clear point of view directly.

• A tendency towards speed and high-volume output, comfortable functioning like an AI company. Our hiring focuses on demonstrated skill and results rather than credentials.

🏝️ Benefits

• Health Coverage Choices: Three medical plan options, along with dental and vision, allowing you to select what best suits your needs. Employees on our HDHP plan also benefit from employer contributions to the HSA.

• Retirement Savings: 401(k) with a 100% match on the first 3% and 50% on the following 2% of employee contributions.

• Time Away: Flexible paid time off, 7 sick days, and 9 paid company holidays each year.

• Family Support: Generous paid leave for birth parents, non-birth parents, and caregivers. Onit also provides surrogacy and adoption reimbursement.

• Income Protection: 100% employer-paid life and disability insurance.

• Additional Coverage Options: Voluntary benefits including hospital indemnity, critical illness, accident, and even pet insurance.

• Tax-Advantaged Accounts: Healthcare FSA, HSA, and dependent care FSA.

• Community Engagement: One paid volunteer day each year to contribute to the community.