Director, Brand Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Define the brand positioning and go-to-market narrative for Dodge Construction Network's brand.

• Develop messaging tailored to specific personas for key audiences within the construction ecosystem.

• Create a scalable messaging framework that ensures consistency across demand generation, content, and sales enablement.

• Design a visual identity that effectively communicates an easily understandable description of our offerings.

• Oversee a team of two designers.

• Collaborate with commercial teams to ensure the brand promise is delivered throughout the customer journey.

• Establish a strategy for identifying relevant topics and thought leaders to produce solution-oriented content.

• Guide the creation of SEO and AI Search content while meeting monthly lead generation goals.

• Align thought leaders with external speaking opportunities in collaboration with the Events and Enterprise Sales teams.

• Work alongside Customer Success to identify champions and develop advocacy programs.

• Manage advocates to enhance engagement and value, integrating them into significant conversations.

• Identify and oversee key online communities.

• Develop brand programs with influencers that address challenges faced by the Ideal Customer Profile (ICP).

• Manage the organic social media presence, content calendar, and performance measurement.

• Lead initiatives to enhance visibility and credibility through ratings and recognition programs.

• Capture quantifiable case studies across all ICPs to boost Sales conversion rates.

• Establish clear KPIs to assess the impact and accountability of the brand team.

• Continuously refine positioning and content based on insights and data.

⛳️ Requirements

• 10+ years of progressive experience in B2B marketing, including a minimum of 5 years in leadership roles focused on brand marketing.

• Experience in a data & analytics, SaaS, or technology company with a proven track record of successfully positioning complex solutions for various buyer personas.

• Exceptional ability to translate technical capabilities into clear, differentiated, and compelling narratives.

• Strong understanding of competitive positioning, objection handling, and challenger messaging techniques.

• Comfortable collaborating with data and analytics teams to extract insights that inform storytelling and go-to-market strategies.

• Effective communicator and collaborator—capable of influencing executive stakeholders and inspiring cross-functional teams.

• Passionate about creating category-defining brand marketing that can compete with industry leaders such as ClickUp, Airtable, Mailchimp, and Slack.

🏝️ Benefits

• Comprehensive health and wellness benefits.

• Opportunities for professional development and growth.

• Flexible work environment and schedules.

• Access to cutting-edge tools and technologies.

• Collaborative and innovative company culture.