Director, Audiences, Data & Measurement

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate with the enterprise audience team to define the audience strategy for Dick’s Media, focusing on segmentation frameworks, activation principles, and governance models.

• Develop a comprehensive audience roadmap that aligns with advertiser requirements, platform capabilities, and the long-term growth of retail media.

• Work alongside Product, Engineering, and Data Science teams to convert the audience strategy into prioritized initiatives for the platform.

• Establish standards for audience taxonomy, definitions, and applications across both managed service and self-service environments.

• Act as a strategic consultant to Sales and GTM teams regarding audience positioning and value narratives.

• Formulate the data collaboration strategy and use cases for retail media, which includes clean rooms and privacy-compliant data sharing models.

• Collaborate with Legal, Privacy, Security, and Engineering teams to ensure that collaboration frameworks adhere to regulatory and governance standards.

• Oversee the measurement philosophy and roadmap for Dick’s Media, covering brand insights, campaign performance, incrementality, and effectiveness.

• Define measurement standards that encompass sales, ROAS, conversion metrics, incrementality and lift methodologies, along with audience-level insights and diagnostics.

• Team up with Analytics, Finance, and Data Science groups to synchronize on measurement frameworks and metric definitions, ensuring methodological consistency and governance, while providing credibility and transparency to advertisers.

• Guide the development of closed-loop measurement, multi-touch attribution, and lifetime value methodologies using first-party retail data, while refraining from directly executing analyses.

• Establish the strategic vision for comprehensive retail media tooling and automation, covering campaign planning, inventory management, activation workflows, measurement, and reporting.

⛳️ Requirements

• Bachelor’s Degree

• 10-15 years of experience, with a strong understanding of first-party data, identity, privacy-safe activation, media measurement methodologies, reporting systems, and automation concepts

• Extensive experience in retail media, digital advertising, ad tech, or data-driven media environments.

• Significant expertise with clean rooms, data cloud platforms, and BI tools

🏝️ Benefits

• Incentive

• Equity

• Benefits