Director, Affiliate Strategy

This is a fully remote position, open to applicants in United States.

📋 Description

• Shape the Affiliate Ecosystem

• Take ownership of the affiliate strategy across our client portfolio, initially concentrating on TikTok Shop.

• Create scalable frameworks for affiliate recruitment, activation, engagement, and retention.

• Develop programs that drive measurable GMV growth while aligning with client objectives and budgets.

• Determine when and how brands should interact with affiliates, influencers, and creator networks.

• Continuously test, measure, and optimize performance to enhance results over time.

• Activate the Network

• Build and lead a top-tier affiliate community that attracts high-performing creators and sellers.

• Develop communications, incentives, and resources that empower affiliates to succeed.

• Ensure creators receive comprehensive campaign briefs, content direction, and performance insights.

• Create an ecosystem centered around long-term partnerships rather than one-off transactions.

• Lead the Category

• Stay informed about platform updates, affiliate programs, incentives, and policy changes within social commerce.

• Monitor competitive ecosystems, including Amazon, Shopify, Whatnot, and emerging commerce platforms.

• Identify new opportunities that provide a competitive edge for Third and our clients.

• Act as the company's subject matter expert in affiliate commerce and creator partnerships.

• Build the Operating System

• Manage, mentor, and develop the team responsible for affiliate recruitment and program execution.

• Establish performance metrics, workflows, and quality standards.

• Create scalable systems that enhance efficiency while ensuring a high-quality affiliate experience.

• Collaborate closely with Client Success, Paid Media, Livestream, Creative, and Commerce Operations teams.

• Measure What Matters

• Own the relationship with Cruva and maximize platform capabilities in sourcing, outreach, management, and reporting.

• Develop dashboards, KPIs, and reporting frameworks that clearly illustrate the impact of affiliates.

• Utilize performance data to pinpoint growth opportunities and enhance program effectiveness.

• Transform data into actionable insights for clients and internal teams.

• Advise and Influence

• Act as a strategic advisor to clients regarding affiliate commerce opportunities and growth strategies.

• Present performance insights, recommendations, and program roadmaps to stakeholders.

• Build trust through expertise, effective communication, and measurable outcomes.

⛳️ Requirements

• 4-6 years of experience in affiliate marketing, creator partnerships, influencer marketing, social commerce, or related fields.

• Minimum of 3 years of direct experience managing social affiliate programs.

• In-depth understanding of TikTok Shop affiliates and creator ecosystems.

• Strong knowledge of affiliate business models, incentives, attribution, and performance measurement.

• Experience in building and scaling affiliate programs that generate measurable revenue growth.

• Experience managing affiliate technology platforms, creator tools, or affiliate SaaS solutions.

• Proven leadership experience, including managing remote or distributed teams.

• Strong analytical skills with the ability to translate performance data into strategic actions.

• Excellent communication, relationship-building, and presentation skills.

• Experience collaborating with consumer brands, retailers, agencies, or commerce-focused organizations is preferred.

🏝️ Benefits

• Bonus Plan