Direct Response Creative Strategist

This is a fully remote position, open to applicants in United States, +1 more state.

📋 Description

• Take charge of the paid social creative strategy across platforms such as Meta, TikTok, and AppLovin.

• Establish angles, hooks, formats, and testing priorities tailored to each channel.

• Collaborate closely with the Content team to maintain an efficient asset pipeline.

• Convert performance data into clear and inventive direction.

• Adapt and refine strategy based on outcomes rather than personal opinions.

• Produce 4 comprehensive video briefs daily for video editors.

• Generate 3 detailed static ad briefs each day for the graphic designer.

• Offer same-day feedback on all creative outputs.

• Briefs should encompass: a clear objective/hypothesis, hook direction, script, messaging guidance, visual references, and naming conventions.

• You are expected to write scripts independently, with access to internal copywriters for more complex subjects.

• Oversee and direct a team of 5 creatives, consisting of 4 editors and 1 designer.

• Maintain consistent output, quality, and speed.

• Provide prompt and clear feedback.

• Elevate the creative standards over time.

• Review performance metrics daily with media buyers.

• Comprehend core metrics such as CPA, CTR, hold rate, thumb-stop, and creative fatigue.

• Independently navigate Facebook Ads Manager to extract insights.

• Identify successful patterns and systematically scale them.

• Write concise ad copy and scripts.

• Ensure that creative and copy harmonize throughout the funnel.

• Collaborate with internal copywriters on longer or more complex scripts.

• Possess a deep understanding of direct response copywriting principles.

• Analyze why copy performs well or poorly, not just its effectiveness.

• Provide actionable feedback to enhance hooks, clarity, and conversion rates.

• Develop creative testing frameworks and repeatable processes.

• Establish ideation, testing, feedback, and iteration loops.

• Implement naming conventions to ensure clean tracking and analysis.

• Create feedback systems that consistently enhance output.

⛳️ Requirements

• Expertise in direct response copywriting - capable of writing, editing, and diagnosing effective strategies. Understands customer psychology, angles, offers, and objections.

• Demonstrated experience in creating performance-driven paid social creative at scale.

• Extensive knowledge of Meta ads, TikTok ads, and creative testing methodologies.

• Background in DTC/ecommerce - Proven ability to scale consumer products through direct-response creative, with preference for experience in DTC brands or performance ecommerce agencies.

• Extremely high output - consistent daily execution is essential.

• Management experience leading editors and designers (not solely focused on ad creation).

• Ability to think analytically and creatively - capable of simultaneous execution of both.

🏝️ Benefits

• Competitive base salary along with a performance-based bonus structure.

• Fully remote position - work from anywhere in the US, Canada, or Europe.

• Paid time off.

• Flex days - Enjoy an additional quarterly day off to relax and recharge at your discretion.

• Comprehensive medical insurance coverage, including health, dental, and vision (for US-based employees).

• Ownership and autonomy - trusted to design and implement strategy.

• Opportunities for professional development - chances to learn and grow alongside the business.