Digital Performance Specialist

This is a fully remote position, open to applicants in Michigan.

📋 Description

• Serve as the main digital consultant for designated dealers, promoting the adoption and success of sponsored digital initiatives.

• Collaborate with District Sales and Aftersales Managers to pinpoint opportunities that enhance dealer engagement and performance.

• Mentor dealers on customer acquisition, retention, and satisfaction using innovative digital strategies.

• Perform digital evaluations, analyze KPIs, and create actionable plans to enhance outcomes.

• Oversee website customizations, address vendor challenges, and manage technical support requests.

• Spearhead the implementation of divisional go-to-market strategies across vital digital domains: Websites & digital advertising, Consumer marketing, Lead management, Service optimization, Social media & reputation management, Digital signage, and more.

⛳️ Requirements

• Bachelor's degree with 1–2 years of experience in digital marketing or advertising.

• Proficient understanding of SEO, SEM, social media, CRM, and digital retail strategies.

• Excellent consulting and relationship-building capabilities—proven ability to be a trusted advisor.

• Outstanding communication and time management skills in a dynamic environment.

• Willingness to travel up to 20% and adaptability to different levels of dealership digital proficiency.

• Preferred experience in the automotive or dealership sector.

• Knowledge of Salesforce and performance consulting processes is advantageous.

🏝️ Benefits

• Health insurance

• 401(k) matching

• Flexible work hours

• Paid time off

• Remote work options