Digital Marketing Specialist II

📋 Description

• Develop third-party media and content syndication as a dependable growth driver that achieves or surpasses yearly database growth and pipeline contribution objectives across prioritized regions.

• Create and expand ABM-centric syndication initiatives that significantly enhance qualified pipeline from named and strategic accounts while boosting lead-to-opportunity conversion rates compared to baseline metrics.

• Construct and implement a channel roadmap that ensures quarterly investments remain within budget while enhancing forecast precision and overall pipeline-per-dollar effectiveness for the channel.

• Enhance lead quality from third-party sources by persistently optimizing partner selection, targeting strategies, filters, and content alignment, leading to increased opportunity generation and success rates from these initiatives.

• Oversee agency partnerships and media purchases for third-party and syndication initiatives, guaranteeing seamless execution, disciplined optimization, and quantifiable return on investment across partners.

• Ensure that third-party leads are delivered accurately and punctually, in compliance with established SLAs and data quality standards by implementing a comprehensive tracking, tagging, and lead routing system in collaboration with Web, Marketing Ops, and Analytics teams.

• Cultivate a high-performing network of third-party vendors and agencies, routinely assessing, scaling, or replacing partners to maximize return on investment and channel efficacy.

• Document and disseminate global best practices for third-party media and syndication, empowering regional marketers and media planners to launch campaigns more swiftly and consistently while upholding lead quality standards.

⛳️ Requirements

• Over 5 years of practical B2B demand generation experience overseeing content syndication and/or third-party media programs at scale, with direct accountability for database growth and/or pipeline targets.

• Proven experience utilizing lead orchestration platforms such as Integrate, Demandbase, or similar tools to manage intricate lead delivery, quality assurance, and routing workflows.

• Demonstrated capability to design and refine ABM-focused programs (including account selection, targeting, creative, and offerings) that yield measurable pipeline results from named and strategic accounts.

• Strong analytical abilities with a proven history of transforming lead-to-opportunity and pipeline data into clear channel recommendations, forecasts, and quarterly investment strategies.

• Experience in building and managing relationships with vendors and agencies, including assessing performance, negotiating enhancements, and making decisions regarding scaling or discontinuing partnerships.

• Active collaboration with Web, Marketing Operations, and Analytics teams to implement tagging, tracking, and measurement frameworks across the marketing technology stack.

• Ability to thrive in a fast-paced, global environment, managing multiple simultaneous campaigns while upholding a high standard for execution detail and data accuracy.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Comprehensive health and wellness programs.

• Opportunities for professional development and career growth.

• Flexible work arrangements and a supportive team culture.