Digital Marketing Specialist – Coordinator

📋 Description

• Assist in executing digital and integrated marketing campaigns across various channels including email, web, paid media, social, and video.

• Coordinate campaign schedules, deliverables, and necessary approvals to ensure timely launches.

• Support the trafficking, quality assurance, and deployment of assets within marketing platforms and tools.

• Maintain documentation for campaigns, including briefs and status updates.

• Collaborate with agencies on the development, revision, and delivery of assets in line with campaign requirements.

• Work alongside digital and media partners to ensure precise setup and prompt activation of all campaign assets.

• Identify and escalate risks and obstacles, providing proposed solutions.

• Manage daily coordination of marketing assets from reception through production, launch, and activation.

• Oversee timelines, deliverables, and approvals involving both internal teams and external vendors.

• Coordinate across production, internal stakeholders, legal/compliance review, and final approvals.

• Ensure proper archiving, tagging, and distribution of digital assets for use across marketing channels.

• Collaborate with the marketing team to implement video case studies in campaigns, on the web, for sales enablement, and on social media.

• Compile and maintain reports on campaign and video performance using tools like Google Analytics, CRM platforms, and marketing automation systems.

• Monitor key performance indicators related to campaign effectiveness, engagement, and video performance.

• Assist in creating dashboards and reports (e.g., Power BI) to share insights with stakeholders.

• Identify trends, insights, and opportunities for enhancing campaign and content performance.

• Aid in analyzing campaign and content results to inform optimization suggestions.

• Support A/B testing, audience segmentation analysis, and reviews of channel performance.

• Apply insights gained from campaign and video performance to future initiatives.

• Manage project timelines, task tracking, and dependencies across various campaigns and content initiatives.

• Collaborate with internal teams (marketing, creative, digital, legal, operations) and external vendors/agencies.

• Help ensure that marketing workflows, tools, and processes are adhered to and documented.

• Assist with ad hoc projects and process enhancements as the team develops.

⛳️ Requirements

• 2–3+ years of experience in a marketing coordinator, campaign management, or marketing operations role.

• PMP certification is preferred.

• Experience in managing or supporting video, content, or customer storytelling initiatives is a plus.

• Strong organizational and project management abilities with the capacity to juggle multiple priorities.

• Familiarity with marketing and analytics platforms such as Google Analytics, marketing automation tools (e.g., Eloqua), CRM systems (e.g., Salesforce), and reporting tools (e.g., Power BI).

• Proficient in Excel or Google Sheets.

• Detail-oriented with excellent communication and stakeholder management abilities.

• Analytical mindset with an interest in leveraging data to enhance marketing performance.

• Proactive, collaborative, and eager to learn in a dynamic environment.

🏝️ Benefits

• Health insurance.

• 401k benefits.

• Fertility care benefits.

• Paid testing for employees and their immediate families.

• Pregnancy and baby bonding leave.

• Commuter benefits.

• Employee referral program.