Digital Marketing Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of and enhance The Suite’s organic presence on LinkedIn and other emerging platforms, ensuring a creative and consistent content calendar that aligns with Brand & Design.

• Create and optimize content for blogs, landing pages, and solution overviews, utilizing keyword and performance data to boost discoverability in search and AI answer engines (AEO/GEO) such as ChatGPT and Perplexity.

• Lead in-house digital public relations efforts—including press outreach, booking podcast guests, and seeking byline placements—while cultivating relationships with targeted media and podcast contacts.

• Develop and produce marketing content in various formats (product guides, sales materials, videos, and web pages) in collaboration with cross-functional teams to support launches and campaigns aimed at increasing awareness and demand.

• Track and report on organic performance monthly—covering rankings, engagement, and PR/podcast placements—translating insights into actionable content and outreach strategies.

• Work closely with the Marketing Communications Manager to ensure content is consistent with brand voice and business objectives, and with the Director of Digital Marketing & Growth to refine SEO strategies and content requirements.

• Stay informed about emerging channels and experiment with new formats to enhance The Suite’s brand visibility as the search and social landscapes evolve.

⛳️ Requirements

• 1–3 years of experience in social media, content marketing, PR, or related fields of communication.

• Experience in social media, writing, and outreach tasks; a broad skill set is preferred over deep specialization.

• Exceptional writing skills across diverse formats (e.g., social media, blog posts, web content).

• Comfortable adhering to briefs and following keyword/search-intent guidelines.

• Basic understanding of SEO principles (search intent and on-page fundamentals).

• Curiosity or experience with content discoverability in AI answer engines (AEO/GEO).

• Ability to interpret fundamental performance metrics and implement feedback effectively.

• Some experience or willingness to engage in direct media/press outreach; initiative is appreciated.

• Experience with podcast/guest booking outreach is a plus, but not mandatory.

• Familiarity with LinkedIn; open to exploring new platforms.

• Basic familiarity with content management systems, or the capability to learn new tools quickly.

• Regular use of AI tools for drafting, with a focus on accuracy.

• Collaborative, open to coaching, and eager to advance into more substantial content and PR roles.

🏝️ Benefits

• Offers Equity

• Offers Bonus