Principal Specialist, Digital Marketing

This is a fully remote position, open to applicants in India.

📋 Description

• Create and implement scalable, automated CRM programs across various channels, including email, SMS, and emerging platforms.

• Develop audience segmentation and targeting strategies utilizing complex datasets.

• Ensure that the appropriate message is delivered to the right candidate at the optimal time in their journey.

• Monitor performance metrics and extract insights to enhance campaign effectiveness.

• Contribute to the enhancement of CRM capabilities, tools, and best practices within Talent Marketing.

• Transform data, insights, and strategies into targeted, scalable campaigns.

• Oversee multiple campaign deadlines while collaborating with global stakeholders.

• Identify performance deficiencies and propose technical enhancements to optimize the marketing funnel.

⛳️ Requirements

• Minimum of 4 years of experience in CRM, Email, or Lifecycle Marketing.

• In-depth knowledge of retention, engagement, and comprehensive lifecycle journeys across Email, SMS, and WhatsApp.

• Capability to convert briefs into actionable campaign journeys.

• Technical proficiency and agility with enterprise-level marketing automation platforms.

• Strong expertise in HubSpot, Salesforce, Marketo, or Mailchimp.

• Comprehensive understanding of email best practices, including HTML/CSS for emails, design systems, and rendering tools like Litmus or Email on Acid.

• Experience with optimizing for Dark Mode.

• Proven track record of creating advanced customer and candidate segments for personalized marketing.

• Familiarity with CRM data integration across various platforms.

• Proficient in using Excel, Domo, and Google Analytics for performance measurement.

• Highly organized with the ability to manage multiple deadlines effectively.

• Excellent written and verbal communication skills in English.

• Strong problem-solving attitude; detail-oriented, proactive, independent, and a team player.

• Quick to adapt and learn new systems and processes.

🏝️ Benefits

• A culture of learning and a structured career development framework.

• Opportunities for both personal and professional growth.

• Employee Share Purchase Plan.

• Potential for career advancement.

• Development of leadership skills.

• Opportunities to manage global mindsets and cultural differences.

• Meaningful rewards and equitable compensation.