Senior Digital Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the strategy, budget, and performance for Paid Search, focusing on bid strategy, account structure, and platform optimization.

• Lead strategy development and establish performance benchmarks for PPL, Paid Social, and Programmatic through your direct reports.

• Define QA standards and escalation procedures for campaign setups while delegating hands-on execution tasks to the team.

• Oversee comprehensive reporting across all owned channels, sharing successes and optimization opportunities with senior leaders.

• Manage the digital marketing budget, distributing resources effectively across various channels and team members.

• Guide and cultivate a team of marketers through coaching, constructive feedback, and support for career development.

• Collaborate with the Director of Demand Generation to set program KPIs and performance metrics.

• Examine market trends, customer insights, and the competitive landscape to uncover growth opportunities.

• Maintain relationships with external partners, agencies, and vendors.

• Work with senior leadership to ensure the digital marketing strategy aligns with broader organizational objectives.

⛳️ Requirements

• A minimum of 6 years of digital marketing experience, showcasing extensive hands-on expertise in Paid Search, including Google Ads and Microsoft Ads.

• Proven experience in managing high-budget campaigns, including bid strategy, automation, keyword management, and account structure on a large scale.

• Strategic understanding of PPL, Programmatic, video, and paid social, sufficient to formulate strategy and QA outcomes.

• At least 2 years of experience managing individual contributors.

• Capability to establish channel strategy while effectively delegating execution tasks.

• Demonstrated ability to translate channel performance into strategic recommendations for senior stakeholders.

• Familiarity with Google Analytics, SA360, Salesforce, Tableau, Marketo, or equivalent marketing platforms.

• Exceptional project management and relationship management skills.

• Knowledge of first-party targeting, audience segmentation, and the implementation of Floodlight, campaign, and creative tracking.

• Experience in healthcare or technology is preferred but not mandatory.

🏝️ Benefits

• Comprehensive healthcare benefits.

• Discounts on Dell work-from-home essentials.

• Access to Gympass health and fitness resources.

• Telus Employee Assistance Program and mental health support resources.

• Resources for everyday needs.

• Variable pay opportunities for eligible employees.

• A robust benefits package.