Digital Marketing Specialist

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Design and implement digital marketing campaigns across various platforms.

• Oversee and enhance paid advertising efforts, including Google Ads and social media advertisements.

• Produce and plan engaging content for social media, email marketing, and other digital channels.

• Evaluate campaign performance and offer data-driven suggestions for improvements.

• Perform keyword research and apply SEO best practices to enhance website visibility.

• Manage email marketing initiatives, audience segmentation, and automation workflows.

• Monitor website traffic, engagement, and conversion metrics using analytical tools.

• Collaborate with design, sales, and content teams to support marketing efforts.

• Keep abreast of digital marketing trends, tools, and industry best practices.

• Assist with brand development and management of online reputation.

⛳️ Requirements

• Demonstrated experience in Digital Marketing, Performance Marketing, or a related field.

• Comprehensive understanding of digital marketing strategies and customer acquisition channels.

• Familiarity with platforms such as Google Ads, Meta Ads Manager, LinkedIn Ads, or TikTok Ads.

• Knowledge of SEO, SEM, email marketing, and social media management.

• Proficiency in using analytics tools like Google Analytics, Looker Studio, or similar platforms.

• Strong skills in copywriting and content creation.

• Capability to analyze data and refine campaigns based on performance metrics.

• Experience with CRM and marketing automation tools is an advantage.

• Excellent organizational and project management abilities.

• Capacity to work both independently and collaboratively within a team setting.

🏝️ Benefits

• Flexible work arrangements.

• Opportunities for professional development.