Digital Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• This position is responsible for overseeing the performance of granum.com and our paid media initiatives across three brands (LMN, Greenius, and SingleOps).

• You will enhance the sales pipeline by improving website experiences, establishing a robust technical SEO/AEO foundation, and managing a meticulously executed paid media program through an external agency.

• As the in-house liaison to the agency, you will provide briefs, enforce performance targets, and ensure their strategies contribute to the pipeline.

• Additionally, you will ensure the website is optimized for business performance — focusing on conversion paths, landing page infrastructure, CRO, and the technical elements that support our content initiatives.

• This is an individual contributor role within a dynamic demand generation team. The ideal candidate is analytical, hands-on with the website, and adept at managing agency relationships.

⛳️ Requirements

• 4–6 years of experience in digital marketing within the B2B SaaS sector, with direct responsibility for website performance and conversion rate optimization (CRO).

• Proven experience in managing or closely collaborating with an external paid media agency — you understand quality agency deliverables and how to advocate for them.

• Proficiency with paid media performance metrics: you can analyze a channel report, identify discrepancies, and form insights independently.

• Genuine CRO experience — you have designed experiments, determined successful outcomes, and can discuss unsuccessful tests along with their reasons.

• Understanding of technical SEO and emerging AEO/AI-driven discovery — you have experience with schema, redirects, and architecture, even if you were not the one coding.

• Strong project management capabilities, including oversight of external agency partnerships and coordination with cross-functional stakeholders.

🏝️ Benefits

• In the U.S., we provide comprehensive medical, dental, and vision insurance with various plan options, plus additional features such as HSA/FSA accounts, disability and life insurance, and more.

• In Canada, we offer an employer-funded HSA-based benefits plan that includes drug, dental, and mental health coverage, providing a flexible approach to your healthcare needs.

• We are dedicated to your financial well-being, offering 401(k) matching for U.S. employees and RRSP matching for Canadian employees.

• We support your professional growth through personalized career development discussions and access to tools, courses, and resources to help you succeed.

• Enjoy unlimited Paid Time Off, paid company holidays, and a company-wide winter break from December 24 to January 1, allowing you to fully recharge.