Digital Marketing, Web Specialist

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Take ownership of the technical SEO strategy across various brand websites.

• Lead initiatives in Generative Engine Optimization (GEO) to enhance visibility in AI-driven search environments.

• Perform keyword research, site audits, on-page optimization, and link-building tasks.

• Utilize tools like SEMrush, Ahrefs, Screaming Frog, or similar to track and report on performance metrics.

• Monitor rankings and organic traffic, delivering regular reports containing clear insights.

• Set up, manage, and optimize Google Ads campaigns for both search and shopping.

• Oversee budget, bid strategy, and conversion performance.

• Collaborate with the local marketing team on ad copy and landing page strategies.

• Design and maintain websites for Superpop and affiliated brands, primarily using WordPress and Shopify.

• Self-host websites on platforms like Vultr or comparable services.

• Implement on-page SEO during the website development process.

• Work with provided creative assets (images, copy, brand guidelines) to create polished, high-converting websites.

• Ensure all forms, integrations, and technical functionalities are operating correctly.

• Continuously maintain and update websites as the business grows and evolves.

• Assist in integrating sales platforms with accounting and CRM systems.

• Contribute to automation and workflow enhancements as the business scales.

• Troubleshoot technical issues across digital tools and platforms.

⛳️ Requirements

• A minimum of 3-5 years of experience in SEO, with a focus on technical SEO.

• Proven experience in GEO or AI-search optimization.

• Hands-on experience in managing Google Ads campaigns.

• Capability to build and manage websites using WordPress and/or Shopify.

• Strong knowledge of website hosting and self-hosted environments.

• Proficient in using SEO tools (SEMrush, Ahrefs, or equivalent).

• Excellent command of written and spoken English.

• Experience collaborating with international clients, preferably those based in Australia or the UK.

• Self-motivated and focused on achieving outcomes.

• Comfortable working collaboratively with a remote in-house marketing team.

• __Nice to Have__

• Experience with system integrations (sales platforms, accounting software, CRMs).

• Familiarity with automation tools and workflow platforms.

• Background in e-commerce or FMCG brands.

• Sales experience.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Flexible working hours and remote work options.

• Opportunities for professional development and training.

• Collaborative and innovative work environment.

• Health and wellness benefits.