Digital Marketing Specialist

This is a fully remote position, open to applicants in Arizona, +6 more states.

📋 Description

• Create, develop, and enhance automated email campaigns based on triggers to assist essential multi-brand internal stakeholders, including Branch, Call Center, Lending, and Mortgage.

• This role encompasses all facets of email, including design, copywriting, and result reporting.

• Incorporate call-to-action mechanisms such as landing pages, phone numbers, and web forms that integrate with Salesforce and the Lead Portal.

• Take daily ownership of the Nuvision corporate website, ensuring the information is accurate, content is engaging and current, site performance is tracked, compliance is maintained, and hosting issues are addressed, alongside promotional content management.

• Conduct analysis of usage data to offer insights and recommendations.

• Cultivate in-house marketing automation expertise, becoming the company’s subject matter expert responsible for educating the Marketing team on implementing trigger-based automated marketing campaigns.

• Communicate digital marketing strategies and tactics to the Marketing team effectively.

• Play a crucial role within the Marketing team; build, develop, and strengthen key business relationships to guarantee the success of digital strategies and marketing campaigns.

• Participate in and support continuous improvement initiatives, representing the Credit Union positively and professionally.

• Maintain confidentiality regarding members, team members, and other sensitive information.

• Treat colleagues and members with dignity and respect.

• Assist in member relations and events that foster member-centric experiences.

• Perform other related duties as assigned.

⛳️ Requirements

• Minimum of three years of practical digital marketing experience, including expertise in sophisticated Marketo campaigns and a comprehensive understanding and utilization of Marketo features.

• In-depth knowledge of SEO, SEM, remarketing, and paid search strategies.

• Familiarity with content marketing best practices.

• Proven skills in HTML, digital design using Adobe Creative Suite, Google Analytics, and copywriting.

• Ability to coordinate, manage, and effectively guide multiple priorities and projects to successful completion simultaneously.

• Courtesy, tact, and diplomacy are critical components of this role, which involves significant personal interaction with individuals both inside and outside the organization.

• Strong interpersonal and consulting capabilities, along with excellent written and verbal communication skills.

• Proficient in composing and generating reports using Excel or Prism.

• Ability to analyze and interpret data to derive insights.

• Detail-oriented with a focus on quality, capable of translating technical capabilities into tangible benefits.

• Proficient with PC and various software applications, with advanced skills in Microsoft Office, including spreadsheets, word processing, and presentation tools.

🏝️ Benefits

• Medical

• Dental

• Vision

• Life Insurance

• Flexible Spending Account

• 401(k) Matching

• Paid Time Off

• Training Provided

• Tuition Reimbursement