Digital Marketing Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement WSI's digital content strategy to ensure consistent and engaging messaging across all platforms.

• Spearhead the creation and upkeep of WSI's brand voice, maintaining a professional and industry-leading image.

• Oversee daily digital marketing activities across global markets, optimizing campaigns to enhance conversions and generate leads.

• Build and elevate WSI's digital presence through captivating and industry-specific content.

• Plan and execute well-structured content calendars across various platforms, aligning with business priorities.

• Evaluate campaign performance using data and analytics tools, offering insights and recommendations for enhancement.

• Take ownership of a comprehensive LinkedIn strategy, which includes creating and managing organized posting schedules.

• Manage executive LinkedIn profiles to foster personal branding and increase industry visibility.

• Coordinate LinkedIn activities for the Sales team.

• Develop and oversee an annual pipeline of white papers and case studies, which involves planning, stakeholder coordination, deadlines, and promotional strategies across LinkedIn and the company website.

• Represent the marketing department at events and conferences, actively engaging with prospects and stakeholders to gain a thorough understanding of WSI and its offerings.

• Collaborate closely with the Sales team to assist in lead generation efforts, including campaign execution, CRM utilization, email marketing, and reporting on campaign effectiveness.

• Infuse innovation and enthusiasm into the role by identifying new marketing strategies, utilizing AI and emerging tools, and continually enhancing workflows.

• Design and create high-quality digital assets (graphics, presentations, visual content) using tools (e.g., Adobe Creative Suite, PowerPoint), ensuring a consistent and premium brand identity.

⛳️ Requirements

• Practical experience in implementing, managing, and optimizing key digital marketing channels (e.g., social media, email, website, SEO).

• Proficiency in presentation and visual design tools, including PowerPoint and Adobe Creative Suite (Photoshop, Illustrator), Canva, or equivalent.

• Experience with CMS and website editing (e.g., WordPress or similar).

• Familiarity with CRM and email marketing platforms (e.g., Salesforce, HubSpot, or similar).

• Proven experience managing social media strategies, particularly on LinkedIn.

• Strong content creation and copywriting abilities, with the capacity to adjust tone and messaging for various audiences and platforms.

• A university degree in Marketing, Business, Communications, or a related field.

• Experience in digital marketing, content strategy, and campaign execution, ideally in a B2B context.

• Hands-on experience with CRM and marketing platforms.

🏝️ Benefits

• Excellent benefits for full-time employees.