Digital Marketing Specialist

This is a fully remote position, open to applicants in Philippines, +4 more states.

📋 Description

• Develop, initiate, and oversee Google Ads campaigns for Ajaia's product lineup, commencing with AI training as the inaugural offering.

• Take charge of keyword and competitor analysis; identify the precise search terms utilized by buyers, distinguishing between informational and transactional intent.

• Align campaigns with appropriate landing pages and the complete sales funnel, catering to both top-of-funnel information seekers and bottom-of-funnel conversions.

• Generate quantifiable, cost-effective leads that convert, rather than merely attracting vanity traffic.

• Operate within a systematic, productized approach to enable the quick launch of new products by adjusting products, pages, and keywords.

⛳️ Requirements

• Over 3 years of practical experience with Google Ads (certification serves as a baseline, not an indicator of expertise).

• Preference for candidates with an agency background managing multiple client accounts, as they typically demonstrate stronger execution skills.

• Capable of creating ads, not just reporting: ad groups, settings, sitelinks, character limits, and copy for lines 1, 2, and 3.

• Proficient in English.

• Experience handling offshore clients.

• Must provide verifiable references: active client sites or campaigns available for independent verification.

• A proactive individual who takes initiative; comfortable integrating AI into the workflow.

• Bonus: Ability to automate reporting via Codex, eliminating the need for a dedicated reporting manager.

🏝️ Benefits

• Competitive base salary coupled with performance-based incentives.

• Opportunities for professional development.

• Paid time off (PTO).