Digital Marketing, Organic, SEO, Social Media

📋 Description

• The primary responsibility will be to oversee and enhance inbound leads, nurturing them for improved conversion across digital platforms, particularly through retargeting and drip email campaigns.

• Strategize and execute social media campaigns across LinkedIn, Facebook, Twitter, Quora, and Reddit for various business and product lines.

• Aim to set campaigns up for success through optimal targeting and optimization to meet monthly signup and lead goals for each product line across different regions.

• Extract valuable insights from campaign data and pinpoint potential opportunities for enhancing campaign ROI (key metrics include CPL, CTR, and Form Fills).

• Oversee third-party listings and the company profile on various business directories.

• Manage Agile CRM for campaign management and lead tracking.

• Collaborate and support team members on digital marketing projects, including SEO, webpage development, and short-form content creation.

⛳️ Requirements

• 2 to 4 years of experience in digital marketing and advertising (preferably in B2B or SaaS sectors).

• Knowledge of digital paid media strategies (Google Search & Display, Paid Social – LinkedIn, Facebook, and Twitter. Familiarity with Quora and Reddit is a plus).

• Proven experience in email marketing, lead generation, and SEM.

• Understanding of analytics tools and the capability to establish tracking/reporting mechanisms to capture essential metrics.

• Familiarity with web design and WordPress.

• Having a personal blog or website is a significant advantage.

🏝️ Benefits

• An environment where every employee is valued and recognized.

• A one-time allowance for setting up a home office.

• Monthly stipends for internet expenses.

• Childcare allowance for new mothers and single parents.

• Biannual performance reviews.

• Flexible working hours.