Digital Marketing, Operations Specialist – Dayshift

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Oversee and manage HubSpot and associated marketing systems, encompassing workflows, forms, landing pages, email campaigns, automation rules, contact lists, CRM activities, reporting, customer journeys, lead nurturing, and marketing automation.

• Ensure the quality of CRM data, manage audience segmentation, maintain campaign records, and prepare marketing reports.

• Assist in the setup, tracking, performance evaluation, and continuous optimization of campaigns across digital channels.

• Update and maintain WordPress websites by publishing content, blogs, landing pages, resources, and updates related to campaigns.

• Facilitate enhancements to the website, improve user experience, and ensure digital content aligns with campaign priorities.

• Collaborate with internal teams to support product publishing, update website content, and guarantee the accuracy of digital content.

• Aid in lead generation efforts across various channels including paid, organic, owned, and account-based marketing.

• Execute campaign tracking, attribution, conversion reporting, and performance analysis using Google Analytics 4.

• Apply SEO recommendations and carry out website optimization tasks.

• Assist with the administration, monitoring, and reporting of paid media across Google Ads or other digital advertising channels as needed.

• Generate performance reports and identify opportunities to enhance campaign execution, lead generation, marketing processes, and reporting accuracy.

• Collaborate closely with the Senior Marketing Manager and the broader marketing team to ensure well-executed campaign initiatives.

• Undertake other duties pertinent to the position as they arise.

⛳️ Requirements

• At least 5 years of experience in digital marketing, CRM marketing, marketing automation, campaign execution, website management, or a comparable role.

• Extensive hands-on experience with HubSpot, including CRM management, workflows, automation, forms, landing pages, email marketing, reporting, segmentation, and campaign setup.

• Demonstrated experience in managing WordPress websites, applying SEO best practices, optimizing websites, publishing content, and tracking performance using Google Analytics 4.

• Strong understanding of digital marketing principles, including lead generation, email marketing, customer journeys, marketing automation, conversion tracking, and campaign performance across diverse digital channels.

• Exceptional organizational, analytical, and communication skills, with a keen attention to detail and the capacity to manage multiple priorities, maintain precise CRM data, and collaborate with cross-functional teams.

• Experience in supporting B2B marketing, managing Google Ads or other paid media platforms, and familiarity with Australian businesses will be highly valued.

• A Bachelor's degree in Marketing, Communications, Digital Marketing, Business, Information Technology, or a related field is preferred.

🏝️ Benefits

• Work from home flexibility.

• Monday to Friday: 7:00 AM – 4:00 PM PHT (adjustments will be accommodated for daylight saving time).

• Health Maintenance Organization (HMO) coverage with 2 free dependents and medical reimbursements.

• Government-mandated benefits.

• Home office allowances.

• Opportunities to collaborate with leading companies in Australia and beyond.

• Training programs aimed at career development.

• Engaging company outings, team activities, and wellness sessions.

• A supportive and inclusive culture.

• Dedicated managers focused on your growth and success.

• Competitive salary and benefits package.

• Additional entitlements.

• Structured career development programs.

• A people-first culture that emphasizes stability, growth, and genuine care.

• An equal opportunity employer.

• A culturally diverse and inclusive workplace.