Digital Marketing Manager – Email/Affiliate

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take ownership of the strategic direction for email marketing across all brands as a channel focused on revenue generation.

• Establish the approach for email campaigns, lifecycle strategies, and testing priorities.

• Monitor performance metrics such as email revenue, engagement, and conversion rates while identifying areas for improvement.

• Oversee the optimization, testing, and scaling activities of the Email Marketing Specialist.

• Lead strategy and performance initiatives across paid media, affiliate, and influencer channels.

• Manage the affiliate strategy, including partner expansion, commission structures, campaign integration, and placement strategies.

• Direct the prioritization of partners, alignment of campaigns, and identification of optimization opportunities.

• Assess the performance of affiliate partners to scale, optimize, or replace as necessary.

• Define the use of paid media, set performance expectations, and guide creative, messaging, audience targeting, and optimization efforts.

• Provide strategic direction on influencer strategies, including content, messaging, audience alignment, and effectiveness.

• Establish roles for digital channels, set performance targets, KPIs, and develop quarterly digital plans.

• Lead the integration of cross-channel efforts and plan campaigns that span email, web, paid, affiliate, and social media.

• Offer content direction and guidance to social teams and agency partners.

• Synthesize performance insights and deliver monthly updates to marketing leadership.

• Manage and mentor the digital marketing team, establishing expectations, priorities, and performance standards.

• Assist in campaign planning, performance analysis, competitive benchmarking, reporting, and generating insights through AI.

• Provide support for execution, analysis, troubleshooting, or operational tasks as required.

⛳️ Requirements

• 6–10+ years of experience in digital marketing, performance marketing, or e-commerce.

• Extensive experience across various digital channels, including email, web, paid media, and affiliate marketing.

• Deep expertise in email marketing.

• Experience in affiliate management.

• Proven capability to develop strategies, set performance targets, and achieve measurable results.

• Strong analytical skills with the ability to convert data into actionable insights.

• Experience in managing or guiding cross-functional teams.

• Familiarity with collaborating with agencies and external partners.

• Excellent communication and presentation skills.

• Resume is required.

• A relevant portfolio, case studies, or examples that demonstrate digital strategy, campaign performance, or channel optimization are essential.

🏝️ Benefits

• No benefits, perks, or compensation extras are specified in the posting.