Digital Marketing Manager

This is a fully remote position, open to applicants in Romania.

📋 Description

• Take full responsibility for the migration from WordPress to HubSpot CMS — including redirect strategy, URL structure, link-equity preservation, technical quality assurance, and post-launch monitoring.

• Design and implement schema markup and structured data to enhance visibility in Google SERPs and LLM answer engines.

• Define and execute our Answer Engine Optimization (AEO) strategy — organizing content so that Perplexity, ChatGPT, and Claude recognize TrustYou as the authoritative source for hospitality software.

• Optimize Core Web Vitals, site architecture, internal linking, sitemap, and manage robots.txt.

• Maintain and expand HubSpot CMS modules, templates, and theme tokens, building upon the 2026 modular brand system.

• Create a measurement infrastructure in GA4 and Looker that links technical SEO performance to sales pipeline and revenue.

• Collaborate with Claude AI agents for content generation, technical audits, and schema creation — we anticipate you will utilize AI to enhance your productivity.

• Edit and oversee SEO content production, working alongside marketing leadership on the editorial calendar.

• Conduct targeted conversion rate optimization (CRO) and A/B testing on pages critical for conversion (such as pricing, demo requests, and content-gated assets).

⛳️ Requirements

• 3–5+ years of experience in technical SEO and web marketing — possessing deep, hands-on expertise. Not just "I managed an SEO agency."

• Proven experience with an end-to-end WordPress to HubSpot CMS migration (or a similar enterprise CMS migration). You understand where redirects can fail, which URL structures can break, and how to maintain link equity.

• Expertise in HubSpot CMS — including modules, templates, HubL, and theme tokens.

• Strong proficiency in schema markup, structured data, Core Web Vitals, redirect strategies, and internal linking architecture.

• Knowledge of AEO and LLM search optimization — understanding how Perplexity, ChatGPT, and Claude generate answers and how to structure content for citation purposes.

• Experience with GA4 and Looker for measurement; capable of connecting SEO performance to the sales funnel and revenue, not just rankings.

• Strong SEO content skills — able to write or significantly edit content. While you don't need to be a copywriter, you can discern good SEO content from poor quality.

• Active proficiency with AI tools — you are already utilizing Claude or similar AI agents in your daily work.

• Excellent English communication skills, both written and verbal.

🏝️ Benefits

• Fully remote position.

• Competitive salary package.

• Direct collaboration with the Head of Marketing — a strategic role rather than a hidden execution position.

• A team highly invested in AI-enhanced marketing workflows — you will work in tandem with Claude agents, not in opposition to them.

• True ownership: this position will shape TrustYou's organic visibility for the upcoming three years.