Digital Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Create, implement, and enhance targeted demand generation campaigns that align with Ideal Customer Profiles (ICPs), strategic accounts, and pipeline objectives.

• Design, execute, and refine paid media campaigns on LinkedIn and Google Ads aimed at boosting lead generation and pipeline development.

• Construct and oversee HubSpot landing pages, forms, workflows, and multi-touch nurturing campaigns.

• Track campaign performance, funnel metrics, and ROI across HubSpot, Google Analytics, SEMrush, and paid media platforms.

• Collaborate with Sales and Marketing Operations to enhance lead qualification, funnel conversion, and pipeline advancement.

• Act as the main point of contact for third-party industry partnerships, webinars, analyst programs, and content sponsorships.

• Assist in optimizing Totara’s global website, covering CMS updates, SEO enhancements, bug reporting, and conversion rate optimization.

• Amplify demand generation initiatives and content through various social media channels.

• Manage campaign reporting and convey performance, insights, and recommendations to stakeholders.

• Discover and experiment with new channels, tactics, and audience segments to enhance campaign performance and pipeline contributions.

• Support Totara’s global partner network with co-marketing campaigns and partner enablement programs.

• Work closely with global Sales, Product Marketing, and regional teams to foster awareness, lead generation, nurturing, and conversion.

⛳️ Requirements

• 5–7 years of experience in demand generation, digital marketing, or growth marketing, demonstrating a history of driving pipeline and revenue growth.

• Practical experience in managing and optimizing paid media campaigns on LinkedIn and Google Ads.

• Proficient in HubSpot, including campaign management, workflows, reporting, and lead nurturing.

• Experience in managing website content and landing pages using WordPress.

• Familiarity with SEO practices.

• Knowledge of Google Tag Manager, SEMrush, and Google Analytics.

• Strong analytical capabilities with the ability to convert performance data into actionable insights.

• Excellent project management and stakeholder management abilities.

• Comfortable working independently in a dynamic, remote setting.

• Experience collaborating with cross-functional and globally distributed teams.

• Background in media buying within highly regulated sectors such as Government and Healthcare.

• Understanding of the HR industry, especially Talent and Learning & Development, is advantageous.

• Exhibits creativity and adaptability in response to changing market conditions and challenges.

• Demonstrates accountability and a commitment to achieving goals with integrity and courage.

• Proactive, resourceful, and adept at navigating uncertainty.

• Committed to continuous learning with a test-and-learn approach.

• Results-oriented, focusing on pipeline contributions and measurable business impact.

• Applicants must reside in the United States.

• Applicants must be U.S. citizens.

• Must successfully pass a background check.

• Must be located on the US East Coast.

🏝️ Benefits

• Unlimited Paid Time Off (PTO).

• Enhanced Parental Leave.

• Opportunities for Professional Development.

• Annual Wellbeing Allowance.

• New Joiner home working setup allowance.

• Day off for your birthday.

• Additional paid leave for working days between Christmas and New Year's Eve.

• Fully remote working environment.

• Some travel may be required.