Digital Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Strategically plan, negotiate, and procure media from external vendors, platforms, and media outlets such as Doximity, WebMD, and OpenEvidence.

• Develop lead nurturing and email initiatives within our clients’ CRMs (HubSpot, Eloqua, Marketo, etc.) for distribution to external partners.

• Address and resolve issues related to clients’ marketing technology stack, campaign attribution, and marketing data.

• Establish and initiate email, social media, paid, and organic marketing campaigns on behalf of clients.

• Deliver timely updates on campaign status during internal and client-facing meetings.

• Organize campaigns and collect client feedback through Slack and email.

• Create and maintain marketing dashboards, lead scoring systems, and performance reports that effectively communicate campaign outcomes.

• Ensure data accuracy by cleaning and managing contact databases while assisting in sourcing new leads.

• Investigate products, services, and strategies to uncover new opportunities for enhancing our technology stack and methodologies.

• Perform other digital marketing tasks as required.

⛳️ Requirements

• You have likely gained experience in healthcare marketing and comprehend the distinction between a payer and a patient.

• You possess a strong understanding of highly regulated industries and the associated responsibilities and challenges of marketing to their customers.

• You have extensive experience in planning and executing large, multichannel marketing campaigns and addressing complex challenges related to marketing technology implementation.

• You are confident in collaborating with external vendors, platforms, and media outlets to strategize and purchase media within the healthcare sector.

• You know how to effectively utilize the latest marketing tools and technologies to create sophisticated campaigns that yield results (e.g., HubSpot, Salesforce/Pardot, Marketo, Eloqua).

• You have experience in crafting website analytics reports and sales and marketing dashboards across various platforms (e.g., Google Data Studio & Sheets, HubSpot, Tableau).

• You possess a thorough understanding of the marketing funnel and how content, email, paid media, and sales interconnect and collaborate.

• You excel at multitasking and can swiftly adjust between tasks while accommodating changing deadlines and client objectives.

• Your natural inclination is to take initiative and resolve problems as they arise.

• Prior agency experience is highly preferred.

• You reside in the Pacific Time Zone and are available from 8:00 am to 5:00 pm PT.

🏝️ Benefits

• 11 observed holidays + unlimited paid time off

• Additional 4 mental wellness days per year

• 100% company-funded health insurance premium, with dental and vision options

• 401(k) plan to assist you in saving for your future

• Primarily remote work environment

• Summer Fridays (office closes at 3:00 PM) and Fall/Winter/Spring Fridays (office closes at 5:00 PM)

• Monthly wellness stipend and quarterly employee appreciation gift

• One-time reimbursement for home office equipment

• Monthly team bonding activities / happy hours

• Pre-tax commuter benefits

• An opportunity to join a vibrant, close-knit team that enjoys collaborating and supporting each other every day