Digital Marketing Manager

📋 Description

• Take ownership and implement the global digital marketing strategy for targeted customer segments, which include implanting physicians, referring clinicians, patients, societies, and payors.

• Collaborate with global marketing and commercial teams to discover digital opportunities that facilitate therapy education, adoption, and commercialization.

• Serve as the digital marketing lead for significant initiatives, campaigns, and product or therapy launches.

• Create and oversee messaging, content, and execution across various digital channels, such as the website, social media, and digital education and sales enablement tools.

• Ensure that all digital content complies with brand guidelines, clinical standards, and regulatory requirements.

• Direct digital engagement planning for major conferences, tradeshows, and campaigns in alignment with broader marketing strategies.

• Manage website development and continuous optimization in collaboration with both internal and external teams.

• Lead the SEO strategy and implementation to enhance visibility, relevance, and the quality of traffic.

• Define, monitor, and report on digital marketing KPIs, which include engagement, traffic quality, campaign effectiveness, and audience segmentation.

• Drive digital brand and graphic design strategy in partnership with internal teams and external agencies.

• Act as a vital contributor to the global marketing team, working collaboratively across functions and regions.

⛳️ Requirements

• A minimum of 5 years of experience in digital marketing, communications, or related fields.

• Experience in marketing medical devices or healthcare products is highly preferred.

• Bachelor’s degree in engineering, health sciences, marketing, business, or communications.

• An MBA is preferred.

• Proficient in website development and management, including SEO best practices.

• Experience in social media content development, execution, and performance assessment.

• Proven ability to manage digital channels in a regulated or complex B2B/B2B2C environment.

• Strong analytical capabilities with the ability to segment audiences and assess campaign effectiveness.

🏝️ Benefits

• Health insurance

• Professional development

• Flexible work arrangements