Digital Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Assist in the development and implementation of onsite acquisition strategies to enhance revenue growth and broaden the paying user base.

• Guide the diversification of product offerings and monetization avenues by aligning customers with the most suitable products, thereby increasing conversion rates and maximizing lifetime value.

• Establish acquisition as a fundamental component of B2C revenue diversification through methodical experimentation, robust cross-functional collaboration, and ongoing optimization.

• Aid in the execution of campaigns aimed at enhancing visibility, attracting visitors, and promoting engagement or conversions across multiple online platforms.

• Examine user data, behavioral trends, and campaign metrics to refine strategies, enhance targeting precision, and ensure marketing initiatives are cost-effective, scalable, and outcome-oriented over time.

• Oversee cross-functional A/B and multivariate testing across various offers, pricing tiers, paywall strategies, and audience segments, while setting benchmarks for test design, learning speed, and iteration.

• Define and track explicit KPIs, including product mix coverage, product conversion rates, revenue effects, and contributions to lifetime value.

• Collaborate closely with Acquisition, Product, and Brand Marketing teams to ensure alignment of strategy and execution.

⛳️ Requirements

• Minimum of 5 years of experience in growth marketing, conversion rate optimization, pricing strategy, or product marketing in a B2C subscription environment.

• Proven experience in generating measurable revenue through customer acquisition or product upsell initiatives.

• Practical experience with marketing or eCommerce technology platforms such as GA4, Amplitude, Braze, Google Analytics, or similar tools, particularly in campaign execution, testing, and optimization.

• Demonstrated ability to drive growth on web platforms, including increases in traffic, engagement, or conversion rates.

• Strong analytical skills with experience utilizing BI tools like Tableau, Looker, or Google Analytics to guide strategy and assess impact.

• Capability to translate complex data into clear, actionable marketing strategies.

• Excellent cross-functional collaboration skills with a proven track record of achieving results in fast-paced settings.

🏝️ Benefits

• Generous variable compensation