Digital Marketing Manager

📋 Description

• Leading and implementing the digital go-to-market strategy for Placetel AI in the Netherlands.

• Managing the local website, including content, structure, user experience, and conversion optimization.

• Planning, executing, and refining digital marketing campaigns, including paid search, paid social, SEO, and email marketing.

• Adapting messaging, value propositions, and content specifically for the Dutch market.

• Enhancing the entire digital funnel, from initial contact to lead or trial conversion.

• Evaluating traffic, lead quality, conversion rates, and campaign performance to pinpoint growth opportunities.

• Collaborating closely with central teams (product, UX/UI, performance marketing, analytics) as well as external agencies.

• Assisting with local product launches, feature rollouts, and go-to-market initiatives.

• Maintaining strong brand consistency while adjusting to local market demands.

• Utilizing a data-driven approach by conducting tests and continually optimizing performance.

⛳️ Requirements

• Bachelor’s or Master’s degree in marketing, business, digital media, or a related discipline.

• Over 3 years of experience in digital marketing, ideally in a B2B SaaS or technology setting.

• Comprehensive marketing skill set encompassing website management, performance marketing, content creation, and analytics.

• A hands-on approach with a strong focus on execution.

• Solid grasp of digital KPIs, conversion optimization, and growth funnels.

• Experience with CMS systems, analytics tools, and marketing automation platforms.

• Ability to work autonomously and take full responsibility for a local market.

• Native-level Dutch proficiency.

• Fluent in English (German is an advantage).

🏝️ Benefits

• The chance to play a pivotal role in the international growth of Placetel AI.

• Significant ownership and tangible impact within a rapidly expanding, AI-driven SaaS company.

• A dynamic, cross-disciplinary Digital & Growth Team.

• Flat hierarchies providing a high level of freedom and responsibility.

• Remote-first work environment with flexible hours.

• Strong emphasis on learning and development opportunities (training, certifications, personal growth).

• Modern workplace and regular team-building events.

• Stability and a long-term perspective within Gamma Communications.