Digital Marketing Manager

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Formulate and implement a digital marketing strategy aimed at driving growth.

• Generate and distribute high-quality content across various marketing channels, including social media, email, blogs, and paid advertising, ensuring it aligns with the brand’s voice and aesthetic.

• Oversee and enhance the brand’s social media footprint, particularly on Instagram.

• Design and execute email marketing campaigns, newsletters, and automated workflows.

• Create innovative assets, copy, and target audiences for paid advertising initiatives on Meta, collaborating closely with the founders on campaign strategy and execution, with potential to expand into Google Ads in the future.

• Contribute to content-driven SEO efforts through blog creation and optimization.

• Provide assistance with content and updates for landing pages.

• Spearhead marketing planning, uphold content calendars, and manage projects to ensure high-quality standards.

• Evaluate content performance across all platforms, delivering insights and recommendations for improvement.

• Leverage AI tools to enhance efficiency without sacrificing quality or brand integrity.

⛳️ Requirements

• 3-5 years of experience in a comparable position, demonstrating a successful record of achieving measurable growth, preferably within an ecommerce, product-centric, or design-oriented business.

• Proficient copywriting abilities and graphic design skills (using tools like Canva, Adobe Creative Suite, or similar), with an aptitude for grasping a brand's voice and visual identity.

• Established experience in managing social media, email marketing, and content development.

• Experience in managing or assisting with paid advertising campaigns, especially on Meta platforms.

• Fundamental understanding of SEO principles and content optimization techniques.

• Strong background with email marketing platforms and a comprehensive understanding of email marketing best practices, including segmentation, automation, and performance enhancement.

• Proven experience utilizing AI tools such as ChatGPT or Claude to elevate content quality and streamline workflows, with comfort in navigating multiple platforms at an intermediate level.

• Familiarity with content management systems for websites, particularly Squarespace or WordPress.

• Excellent organizational and project management abilities, with a keen eye for detail.

• Capability to work autonomously, communicate efficiently, and maintain oversight of results.

• Experience in a design-focused, homewares, interiors, or lifestyle brand is advantageous.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunity for professional growth and development.

• Flexible working hours and remote work options.

• Collaborative and creative work environment.

• Employee discounts on products.