Digital Marketing Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Execute digital campaign activities across web, email, and paid channels.

• Oversee and enhance website performance, user journeys, and conversion pathways.

• Strategize and implement email campaigns in line with global and regional marketing objectives.

• Manage paid media initiatives, including campaign setup, optimization, and performance tracking.

• Develop strategies for traffic generation and enhance the quality of inbound engagement.

• Assist in ICP targeting and audience segmentation utilizing data and insights.

• Ensure robust data hygiene across marketing systems and reporting.

• Create regular reports and analyses on campaign performance, pipeline contributions, and engagement metrics.

• Engage in SEO and AEO initiatives to boost discoverability and search performance.

• Support social media efforts that align with digital campaign objectives.

• Serve as a key influencer in shaping the direction of BlackRainbow’s digital presence and ongoing improvement roadmap.

⛳️ Requirements

• Over 6 years of experience in digital marketing or demand generation.

• Extensive experience in website management, email marketing, and paid media.

• Demonstrated capability to optimize digital campaigns based on performance metrics.

• Proficient in using analytics platforms and CRM systems.

• Strong comprehension of user journeys, conversion, and funnel optimization.

• Adept at navigating multiple tools and managing digital workflows.

• Ability to work autonomously and prioritize tasks effectively.

🏝️ Benefits

• Competitive salary.

• Fully remote work arrangement.

• Flexible working hours.

• Twenty-five days of annual leave, in addition to public holidays.

• Pension scheme.

• Private health insurance that includes family members.

• Training and development support.

• Regular company meetups.