Digital Marketing Leader

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Generate around 40 Marketing Qualified Leads (MQLs) each month

• Maintain an average conversion rate of 20% from MQL to SQL

• Design and implement multi-channel demand generation campaigns

• Create qualified opportunities through LinkedIn, email marketing, content marketing, paid media, webinars, and events

• Manage and enhance lead nurturing workflows

• Keep precise lead status and reporting within Salesforce CRM

• Collaborate closely with Sales to boost pipeline growth

• Utilize Generative AI tools for content development, campaign execution, personalization, and marketing automation

• Identify AI solutions that enhance productivity and marketing effectiveness

• Experiment with AI-driven workflows to optimize demand generation and customer engagement

• Develop, refine, and create marketable value propositions for Apiux's portfolio, particularly focusing on Artificial Intelligence services

• Transform technical capabilities into persuasive business outcomes for executive audiences

• Craft messaging, positioning, sales enablement assets, case studies, presentations, and marketing materials for AI offerings

• Work in collaboration with Commercial, Delivery, and Technology teams to introduce new AI-based services and campaigns

• Organize webinars, executive events, and strategic marketing initiatives

• Enhance Apiux's reputation as a premier AI and Digital Transformation partner throughout Latin America

⛳️ Requirements

• Minimum of 2 years of experience in B2B technology marketing, demand generation, and IT services

• Exceptional verbal and written communication skills in English

• Experience in B2B marketing specifically for technology or IT services

• Understanding of demand generation and pipeline marketing

• Proficiency in Salesforce CRM

• Familiarity with marketing automation platforms

• Experience with LinkedIn Ads and social media marketing

• Knowledge of content marketing and inbound marketing strategies

• Expertise in lead generation tactics

• Familiarity with product marketing and go-to-market strategies

• Strong ability in storytelling and value proposition formulation

• Knowledge of social selling techniques

• Practical experience using Generative AI tools such as ChatGPT, Claude, Gemini, Microsoft Copilot, or other similar platforms

• Experience using AI for content generation, campaign optimization, market research, and productivity enhancement

• Insight into Generative AI market trends and enterprise AI adoption

• Capability to package and present AI consulting and technology services as attractive market offerings

• Experience with Account-Based Marketing (ABM) is an advantage

🏝️ Benefits

• Permanent Contract (Indefinite Employment)

• International and multicultural work environment

• Opportunity to work at the cutting edge of Artificial Intelligence and Digital Transformation

• High level of autonomy and the chance to influence the company's AI marketing strategy