Digital Growth, Content Strategist

This is a fully remote position, open to applicants in Colombia, +4 more countries.

📋 Description

• Create and oversee a cohesive content calendar for LinkedIn and Instagram that aligns with brand messaging and lead-generation objectives.

• Transform completed projects, services, and business capabilities into social media posts, case studies, website content, and visual materials.

• Administer and enhance Google Business Profile for improved local search visibility and engagement.

• Execute SEO and keyword research to uncover content opportunities and enhance ranking.

• Coordinate updates for the website, landing pages, and project pages to boost organic visibility and lead capture.

• Investigate and qualify B2B prospects, including contractors, developers, property managers, architects, and other key decision-makers.

• Track and research public and private bidding opportunities, project announcements, and potential business ventures.

• Assist in targeted email marketing campaigns aimed at prospecting, lead acquisition, and lead nurturing.

• Design and modify digital assets using Canva and basic photo/video editing tools.

• Evaluate digital marketing performance across social media, search engines, website, email, and lead generation activities.

• Keep accurate records of leads and opportunities in CRM and tracking systems.

• Generate concise performance reports and offer actionable insights.

• Suggest enhancements based on data from campaign and channel performance.

• Perform competitor and market research to discover emerging opportunities, tactics, and digital channels.

⛳️ Requirements

• Over 3 years of professional digital marketing experience, particularly in B2B lead generation.

• Demonstrated experience in managing professional LinkedIn and Instagram accounts and creating content for these platforms.

• Strong understanding of SEO principles, Google Analytics, Google Search Console, and optimizing Google Business Profile.

• Experience in conducting prospect research and identifying qualified B2B leads and business opportunities.

• Proficient in Canva and basic photo/video editing software.

• Familiarity with CRM and email marketing platforms such as HubSpot, Mailchimp, Constant Contact, or similar tools.

• Strong research and analytical abilities to interpret marketing data and identify actionable improvements.

• Excellent written and verbal communication skills in English, including persuasive marketing copywriting.

• Strong organizational and time-management skills, capable of handling multiple priorities independently.

• Proactive, self-motivated approach with the ability to work effectively in a remote setting.

• Reliable internet connection and a suitable workspace for remote work.

• Bachelor's degree in Marketing, Communications, or a related discipline is preferred.

• Availability from Monday to Friday, 8:00 AM–5:00 PM (PST).

🏝️ Benefits

• Stable, long-term collaboration.

• Clearly defined responsibilities and structured workflows.

• Opportunity to learn established project management processes and technical workflows.

• Chance to collaborate with international teams.

• Exposure to modern tools and professional practices.

• Supportive and collaborative work environment.

• Opportunities for skill enhancement and career progression.

• Set work schedule established by the client.

• Training may be required.

• Performance evaluated against KPIs and project objectives.