This is a fully remote position, open to applicants in Puerto Rico.

• Oversee and implement messaging strategies across various digital platforms, including mobile messaging and PWA push notifications.

• Create and manage sequential messaging flows tailored to different audience segments.

• Ensure consistency in messaging across email, mobile, and other digital channels to enhance the complete customer journey.

• Assist in developing messaging strategies focused on conversion, engagement, and retention objectives.

• Discover optimization opportunities within messaging flows and campaigns.

• Construct, schedule, test, and launch email campaigns in multiple languages utilizing SendGrid.

• Handle email lists, segments, and perform basic HTML modifications and automations.

• Synchronize email timelines with marketing, development, commercial, and PR schedules.

• Conduct quality assurance on emails for content accuracy, links, formatting, personalization, and deliverability.

• Generate and distribute reports on email and messaging performance metrics (open rate, CTR, conversions, clicks, etc.).

• Collaborate closely with Marketing, Content, Social Media, Technology, and Leadership teams to ensure messaging aligns with business goals.

• A Bachelor's degree in Marketing, Communications, or a related discipline.

• A minimum of 2 years of experience in Digital Marketing, Lifecycle Marketing, or comparable positions.

• Proficiency in both Spanish and English.

• Competitive salary and performance-based bonuses.

• Flexible work hours and remote work options.

• Opportunities for professional development and career advancement.

• Comprehensive health and wellness benefits.

• A dynamic and inclusive work environment.

Digital Engagement Manager

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