Digital Campaign Coordinator

This is a fully remote position, open to applicants in Sri Lanka.

📋 Description

• Plan, create, launch, and oversee paid advertising campaigns on Google Ads and Meta platforms.

• Implement campaigns across Google Search, Display, Performance Max, YouTube, LinkedIn, Pinterest, OpenAI, and other emerging platforms.

• Configure and enhance campaign structures, audience targeting, keywords, bidding strategies, placements, creative assets, and budgets.

• Manage Google Ad Grants campaigns while ensuring compliance with program guidelines.

• Align campaigns with objectives related to brand awareness, audience engagement, and lead generation.

• Monitor budget and performance metrics to optimize advertising efficiency and return on investment.

• Analyze campaign performance, trends, challenges, opportunities for growth, and priorities for optimization.

• Create performance reports that include findings, recommendations, and measurable opportunities for improvement.

• Track metrics such as impressions, reach, CTR, CPC, CPL, conversion rates, and lead quality.

• Investigate fluctuations in performance and suggest enhancements to targeting, messaging, creative, budgets, and conversions.

• Continuously refine campaign structures, audiences, keywords, placements, bidding, targeting, lead quality, and acquisition costs.

• Design and implement A/B tests across various creative elements, messaging, audience segments, landing pages, and campaign formats.

• Implement, maintain, and troubleshoot conversion tracking using Google Tag Manager, GA4, Meta Pixel, Conversions API, and UTM parameters.

• Maintain campaign attribution and performance measurement across multiple channels.

• Explore AI-driven tools, automation, advanced bidding strategies, and innovative advertising opportunities.

• Collaborate with marketing, content, and creative teams on campaign execution and development of creative briefs.

• Coordinate the launch of campaigns and promotional initiatives.

• Ensure accurate, brand-aligned advertising content and maintain comprehensive campaign documentation.

• Manage multiple campaigns while ensuring quality, consistency, and timely delivery.

⛳️ Requirements

• A minimum of 3 years of hands-on experience in managing and optimizing paid digital advertising campaigns.

• Proven proficiency in Google Ads and Meta Ads Manager, including campaign setup, targeting, budget management, optimization, and reporting.

• Experience managing Google Ad Grants campaigns or a strong understanding of their requirements and best practices.

• Demonstrated ability to improve campaign performance through proactive optimization, structured testing, and data-driven decision-making.

• Strong analytical skills and the capability to convert campaign data into actionable insights.

• Proficiency in Google Analytics 4 (GA4), Google Tag Manager, Meta Pixel, conversion tracking, and UTM management.

• Understanding of lead generation strategies, conversion funnels, cost-per-lead optimization, and campaign attribution.

• Experience in developing and executing A/B tests.

• Ability to assess lead quality and optimize for significant conversions.

• Knowledge of audience targeting, segmentation, remarketing, and performance measurement.

• Excellent verbal and written communication skills in English.

• Strong organizational skills and meticulous attention to detail.

• A proactive, solutions-oriented approach with initiative and a commitment to continuous improvement.

• Google Ads Certification and/or Meta Blueprint Certification is highly desirable.

• Familiarity with LinkedIn, Pinterest, OpenAI, CRM systems, marketing automation, Looker Studio, Power BI, CRO, AI-powered advertising tools, and privacy requirements is highly desirable.

🏝️ Benefits

• Compensation in Australian Dollars.

• Medical insurance available from day one for you + spouse (or parents if unmarried).

• Comprehensive OPD coverage ranging from doctor visits to all your medical needs.

• Home office setup allowance.

• Internet allowance.

• Gym and wellness allowance.

• Regular team events and engagement activities.

• Diji Assist mental health and counseling support.

• Reimbursement for industry certifications.

• Open-door culture.

• Flexible working arrangements – home or office.

• Rewards and recognition programs.

• Christmas and financial year-end celebrations.