Digital Analytics & Tracking Consultant, GA4, GTM, eCommerce

This is a fully remote position, open to applicants in Germany.

📋 Description

• Leadership and implementation of advanced GA4 tracking setups, including GA4 Enhanced E-Commerce Tracking.

• Development and maintenance of GTM configurations (both client-side and server-side).

• Application of Google Consent Mode.

• Ensuring CMP integration in compliance with GDPR and compatibility with analytics and marketing tools (no legal expertise required, though experience is advantageous).

• Providing analytics consulting for our German-speaking clients.

• Collaborating with our English-speaking internal tech support team to establish, challenge, and optimize tracking setups.

• Assisting with data integration using BigQuery and Looker Studio (including support from specialists).

• General technical support in the field of digital analytics and MarTech.

⛳️ Requirements

• Over 5 years of practical experience in digital analytics, ideally with advanced knowledge in GA4, GTM, and CMPs – experience with Shopify is a plus.

• Background in a relevant online marketing area (e.g., SEA, SMA, or display advertising).

• Experience with server-side GTM is mandatory.

• Basic understanding of GDPR and its implications for tracking.

• Familiarity with BigQuery, Looker Studio, and other Google Cloud tools.

• Basic knowledge of JavaScript (e.g., event handling, dataLayer manipulation).

• Ability to provide consulting to clients in German and communicate fluently in English with our internal team.

• Strong problem-solving skills and a proactive approach in a technical environment.

🏝️ Benefits

• Flexible freelance collaboration or a remote permanent position.

• Long-term project potential with leading eCommerce brands.

• A smart, supportive team with a tech-driven mindset.

• 100% remote-first setup with asynchronous workflows and regular team syncs.