Digital Ads Coordinator

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Oversee a portfolio comprising up to 15 clients.

• Assume full responsibility for designated accounts from the onboarding phase through to ongoing campaign administration.

• Facilitate client onboarding to gain insights into business objectives, target demographics, brand positioning, tone of voice, and marketing goals.

• Act as the main point of contact for the clients assigned to you.

• Foster and nurture long-term relationships with clients.

• Conduct monthly meetings with clients to discuss campaign performance and provide recommendations.

• Proactively spot campaign opportunities and challenges, offering viable solutions.

• Formulate paid advertising strategies that align with client goals.

• Plan, create, launch, and oversee paid advertising campaigns.

• Manage campaign budgets effectively while achieving performance targets.

• Implement strategies for audience targeting, segmentation, and retargeting.

• Ensure timely delivery of campaigns.

• Track campaign performance using essential advertising metrics.

• Analyze campaign data to discern trends and potential opportunities.

• Optimize targeting, bidding, scheduling, creatives, and budgets to enhance results.

• Prepare and present performance reports that include actionable recommendations.

• Design high-performing ad creatives in Canva utilizing existing brand assets and adhering to internal creative guidelines.

• Craft compelling advertising copy.

• Ensure that all content is consistent with each client's brand identity and adheres to Australian English standards.

• Guarantee compliance of campaigns with advertising platform policies.

• Address any issues related to ad approval or policy compliance.

• Maintain precision and consistency across all advertising materials.

• Collaborate closely with the digital ads team and the internal marketing team.

• Engage in team meetings and collaborate using ClickUp and Slack.

• Ensure prompt communication with internal stakeholders during working hours.

⛳️ Requirements

• At least 1 year of practical experience in managing Meta Ads campaigns.

• Experience overseeing the complete paid advertising lifecycle, from strategy formulation to optimization.

• Proficient in managing multiple client accounts or handling high-volume workloads.

• Demonstrated experience in presenting campaign outcomes to clients.

• Proficient in using Meta Ads Manager.

• Familiarity with Canva.

• Knowledge of campaign performance metrics such as CTR, CPC, CPA, CPM, ROAS, and Conversion Rate.

• Proven experience in utilizing data to enhance advertising performance.

• Comfortable using ClickUp, Slack, and Google Drive.

• Exceptional attention to detail, along with strong written and verbal communication skills in English, critical thinking abilities, and problem-solving capabilities, as well as confidence in client interactions.

🏝️ Benefits

• Opportunity for professional growth and development.

• Collaborative and supportive work environment.

• Flexible working hours.

• Access to the latest tools and technologies in digital advertising.