
Developer Marketing Lead
Posted 1 hour ago

Posted 1 hour ago
This is a fully remote position, open to applicants in California, +3 more states.
• Define and implement a strategy for developer marketing.
• Create well-defined developer Ideal Customer Profiles (ICPs), articulate technical value propositions, and establish competitive positioning.
• Collaborate with Product and Engineering teams to enhance narratives aimed at developers.
• Convert intricate AI-driven functionalities into engaging content.
• Provide materials that enable developers.
• Work alongside Go-To-Market (GTM) and Growth leaders to design and execute campaigns.
• Manage developer content programs.
• Serve as the primary developer marketing representative during planning phases and product launches.
• Monitor key performance indicators (KPIs) related to developer engagement.
• 6–8 years of experience in B2B marketing.
• Background in developer marketing, product marketing for API/platform products, or technical content strategy.
• Exceptional ability to simplify complex technology into understandable narratives for technical audiences.
• Experience in close collaboration with engineering and product teams.
• Strong analytical skills and capability to connect developer marketing initiatives to business results.
• Excellent project management abilities.
• Bonus: Practical experience with API documentation, SDKs, developer portals, or strategies focused on product-led growth.
• Equity options available.
• Performance-based bonuses offered.
Horizon Hobby
GP Strategies Corporation
IQVIA
Bart & Associates, Inc.
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