Developer Marketing Lead

This is a fully remote position, open to applicants in India.

📋 Description

• Spearhead the developer marketing strategy in India, targeting key audiences, channels, communities, cities, and product moments.

• Create initiatives that enhance developer awareness, education, product comprehension, adoption, and advocacy.

• Adapt global developer launches and narratives into activation strategies relevant to India.

• Collaborate with Developer Relations and technical stakeholders to ensure programs are credible, beneficial, and aligned with builder requirements.

• Formulate consistent approaches for India encompassing content, technical education, developer events, hackathons, builder workshops, community engagements, ecosystem collaborations, and builder narratives.

• Support marketing initiatives for startups where the startup and developer audiences intersect, including technical founders, startup builders, ecosystem moments, founder-led success stories, and programs aimed at encouraging adoption among early-stage builders, while maintaining a core focus on developers.

• Set up clear operating rhythms, prioritization, measurement, and feedback loops with global, India, and APAC collaborators.

• Incorporate insights from the Indian developer landscape, market nuances, and ecosystem opportunities into global planning.

⛳️ Requirements

• Over 10 years of experience in developer marketing, technical marketing, product marketing for developer products, community-driven technology marketing, or integrated marketing for technical platforms.

• Demonstrated success in creating credible marketing programs for developer audiences.

• Experience in leading initiatives in the Indian market or across multiple cities involving launches, education, content, events, community engagement, and ecosystem channels.

• Strong cross-functional experience collaborating with Developer Relations, Product, Product Marketing, Growth, Startups, Partnerships, and stakeholders within India/APAC marketing.

• Capability to navigate both strategic planning and hands-on execution in dynamic and ambiguous environments.

• Excellent communication, prioritization, and stakeholder management abilities.

• Solid understanding of the relationship between developer trust, technical utility, and product adoption.

🏝️ Benefits

• OpenAI is an equal opportunity employer and we appreciate thoughtful builders who bring curiosity, diligence, and care to complex tasks.

• Background checks for applicants will be conducted in accordance with applicable law.

• We are dedicated to providing reasonable accommodations to applicants with disabilities.