Demand Generation Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the upper and middle sections of Audiohook's marketing funnel.

• Collaborate with Sales, Product Marketing, and Leadership to ensure all campaigns are precise, measurable, and aligned with revenue goals.

• Create synchronized go-to-market strategies for new product introductions, feature launches, and market segment expansions.

• Develop and implement a comprehensive multi-channel demand generation strategy that includes paid media, SEO/SEM, content syndication, email nurturing, and events.

• Oversee the paid media budget for platforms such as LinkedIn, Google, programmatic advertising, and industry publications.

• Manage digital campaign operations comprehensively: setup, audience segmentation, landing page optimization, conversion tracking, and reporting.

• Collaborate with Content and Product Marketing to create lead-generating materials.

• Establish and maintain the marketing technology stack while ensuring seamless data flow between systems.

• Create attribution models and report on the health of the marketing funnel.

• Work closely with Sales on lead routing, follow-up service level agreements, and pipeline evaluations.

• Communicate effectively and proactively in a remote-first setting.

⛳️ Requirements

• A minimum of 5 years of experience in B2B demand generation.

• Demonstrated success in developing demand programs from the ground up and scaling them, rather than merely optimizing existing frameworks.

• Practical experience with marketing automation tools (such as HubSpot, Marketo, or equivalent) and CRM systems (Salesforce or HubSpot).

• Extensive knowledge in paid media, specifically on platforms like LinkedIn, Google, and programmatic, covering campaign architecture, audience strategy, and performance enhancement.

• Strong analytical abilities; adept at creating attribution models, forecasting pipeline outcomes, and making budgetary decisions informed by data.

• Exceptional written communication skills and the capability to brief creative teams, agencies, and internal stakeholders.

• Preferred qualifications include:

• Experience in adtech, martech, or SaaS sectors.

• Background in managing account-based marketing programs on a large scale.

• Experience working in a startup or rapidly growing company.

• Familiarity with utilizing AI tools for campaign planning, copy drafting, and performance analysis.

🏝️ Benefits

• A fully remote work environment.

• Competitive salary along with equity opportunities.

• Performance-based bonuses.

• Health, dental, and vision insurance coverage.

• Additional perks including daily lunch stipend, monthly reimbursements for Wi-Fi, cell phone, subscriptions, and an annual hardware allowance.

• Flexible paid time off and a remote-friendly workplace culture.

• Bi-annual corporate offsite events.

• An opportunity to contribute to the development of a function in a rapidly growing tech company.